Google is proceeding with a project 'Magi' to develop an AI-equipped search engine at a rapid pace, the reason is Samsung

It turned out that Samsung, which develops Android smartphones such as Galaxy, is trying to switch from Google search to Microsoft Bing as the search engine set as the default on its own terminal, and Google rushed to search with AI function The New York Times reports that the project ' Magi ' to provide the engine is progressing rapidly.

Google Devising Radical Search Changes to Beat Back AI Rivals - The New York Times

https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html

According to The New York Times, Samsung is considering adopting Bing instead of Google as the default search engine for its terminals. Since Google has made an estimated $3 billion (about 390 billion yen) in revenue by becoming the default search engine for Samsung devices, Google's internal emails obtained by The New York Times show that this Samsung search It seems that you can see the appearance of Google employees who are in a hurry to know the change of the engine.

Google is trying to deploy a new search engine under the project name 'Magi' to counter the move away from Google. This search engine is equipped with an interactive AI that uses the large-scale language model `` PaLM '' developed by Google, and users will be able to search by sentences instead of keyword combinations. However, at first, instead of recreating the entire search engine, it will be an implementation of ``automatic coding generation function by AI'' in the existing Google search.

In addition, it seems that efforts such as using Google Earch's map technology with the help of AI and searching for songs through conversation with interactive AI are being explored. In addition, a function to generate images from the results of image search using interactive AI and a function to enable language acquisition through conversation with interactive AI are also being considered.

In addition, The New York Times reports that a service called `` Searchalong '' that allows you to ask questions to interactive AI while surfing the Internet with Google Chrome is being developed.

The plan to install interactive AI in Google search itself has already been reported, and Google CEO Sundar Pichai has publicly announced it in an interview with an economic newspaper.

Google CEO Sundar Pichai declares that there is a plan to install chat AI in Google search - GIGAZINE

According to The New York Times, Magi's public release is scheduled for May 2023. Initially, it will only be open to up to 1 million users, and the number of available users will gradually increase to 30 million by the end of 2023. However, it seems that this Magi will be offered only in the United States, and details may be announced at Google's developer conference ' Google I/O 2023 ' to be held from May 10, 2023. predicts The New York Times.

A Google spokesperson told The New York Times, 'As Google continues to improve its search engine to give users and partners more reasons to choose Google, Android smartphone makers are You can freely incorporate the technologies of various companies.'