Apple will invest 130 billion yen annually to enter movie screenings at movie theaters

It is reported that Apple plans to invest $ 1 billion (about 130 billion yen) annually in movies released in movie theaters, including the meaning of user guidance to the streaming service Apple TV +.

Apple to Spend $1 Billion a Year on Films to Break Into Cinemas (AAPL) - Bloomberg

Apple reportedly plans to spend $1B a year to release Apple TV+ movies in theaters | TechCrunch

Bloomberg reports, citing sources, that Apple plans to release several films in theaters in 2023, with more in the future.

As a group of works, names such as 'Killers of the Flower Moon' directed by Martin Scorsese and starring Leonardo DiCaprio, spy thriller 'Argylle' directed by Matthew Vaughn, and 'Napoleon' directed by Ridley Scott are listed. , an Apple spokesperson had no comment.

Regarding 'Killers of the Flower Moon', it is true that Apple has put out about 200 million dollars (about 26 billion yen) in production costs, but it will be released in theaters by Paramount Pictures distribution before distribution on Apple TV +. It has been pointed out that it is different from other works.

Apple has developed a streaming service, Apple TV +, but the number of users is estimated to be 20 million to 40 million, which is less than rivals such as Disney + and Netflix, and aims to improve awareness by releasing movies to movie theaters. It is believed that there is.

As a theatrical movie that Apple has been involved in so far, it was purchased at the Sundance Film Festival for $ 25 million (about 3.26 billion yen), and then released at the movie theater and distributed on Apple TV + at the same time '

In addition, similar movements have been reported to Amazon, which is developing Prime Video, which is a rival of the streaming service. Amazon, which acquired filmmaker Metro-Goldwyn-Mayer (MGM) in 2022, plans to spend $1 billion a year on 12 to 15 theatrical releases per year. It is considered