The movie "The History of the Movie Trailer" tells us about the history of the movie's trailer as a spotlight

The trailer that flows before the beginning of the main part at the movie theater, is broadcasted as a TV commercial, or is published on the Internet tells the information "What kind of movie will be released next?", But in a short time It is packed with a point of view, and it is like a piece of something even this singularly. This trailer is a content that has grown while changing its shape just like the development of the main part of the movie, so a movie that will tell me the history in detail "The History of the Movie Trailer"Has been released.

The History of the Movie Trailer


This is John P. Hess who taught us the history of the trailer and told us that in order to understand the trailer's history, we need to know how the film evolved.


The world's first movie theater was born in 1910.


There is only one screen at the movie theater in the time, like the current cinema, it is not in the form of "how much fee for viewing with a movie", but if you pay the admission it keeps watching movies as much as you want from morning till night I was able to do it.


In 1913, a year many movie experts call "the first year of movie trailers".


He was in charge of advertisement at a movie theater in New York CityNils GrandlandCreated a promotional movie of "The Pleasure Seekers", one of the musicals published on Broadway in 1913. The movie produced by Grandland was a pretty simple piece of photos of the musicals that went to see himself, but it gets popular among the owner of many movie theaters.


At the same time that Grandland created a promotional movie, I thought "You can do something with a series of popular newspapers and movies" at the same time as Chicago's film technicianWilliam Seligis.


Selig isChicago Tribune"I wonder if I can produce something like a series of movies" to a newspaper company saying "The Adventures of Kathlyn"We produced a series of 15 actively acting scenes consisting of short films. Continuous drama is to release a short movie about 5 to 10 minutes in length each week, and it will be completed in 10 to 15 pieces.


The Adventures of Kathlyn suddenly greet the ending with a scene where the story is excitingCliff hangerWe adopted the method of taking the form and posting the continuation on the newspaper side of Chicago Tribune. This is the basis of the movie trailer.


And in 1916 the movie trailer was released at the actual movie theater, but it was as simple as just showing the title of the movie and the name of the performer.


At that time it costed a great deal only with the production of the movie, and there was a limit in how the production company could handle the distribution and promotion. Therefore, a man named Herman Robbins produces and distributes movie trailersNational Screen Service (NSS)Will be established. Although NSS's work was to produce a trailer and distribute it to a movie theater, I was criticized because I did not have permission to make a trailer from a studio that produced a movie.


After that, National Screen Service succeeded in contracting with a famous movie studio in the United States. NSS received an order for the trailer production from the movie theater and paid part of the money received as a fee to the production company, making profit and promoting the relationship smoothly with the movie studio.


Film studios such as Warner Bros. and Columbia launched a division specializing in trailers in their company, but the NSS had monopolized the trailer production business market from the 1920s to the 1960s.


This is a movie released in 1942CasablancaIt is one of the trailers produced by NSS with a trailer of "


The trailer of Casablanca can be confirmed from the following movie.

Casablanca (1942) HD trailer - YouTube


In 1960, BritishAlfred HitchcockThe director is in charge of the film "Psycho"Trailer produced. Psycho's trailer, which includes the content that she himself appeared and took a photo shoot studio, gained popularity and blew a new wind into the movie trailer market.


The trailer of the movie "Psycho" can be confirmed from the following.

Psycho Official Trailer 1960 HD - YouTube


In 1964, film directed by Stanley KubrickDr. Abnormal affection or I stopped worrying how I came to love the hydrogen bomb"Will be released. The trailer of the work has also talked about the fact that a unique shooting technique was adopted, in which characters were inserted at regular intervals during the scene.



The way the movie scene and the white letters on the black screen switch to pappy is innovative even now.



You can check the trailer of the movie "Doctor's extraordinary love or how I stopped worrying and how I came to love hydrogen bombs" below.

Dr. Strangelove trailer - YouTube


In the 1970s, the cinema complex with multiple screens increased in the US, and the space for placing posters, one of the movie promotions, drastically decreased. At the same time, the NSS monopolizing the movie trailer market will gradually weaken the power.


In 1975, director Stephen Spielberg's movie "Jaws"Was released in the United States. The previous movie was released at a movie theater in a big city and then distributed at a small movie theater in a rural area, but Jaws had a distribution strategy to open at as many cinemas as possible from the beginning Deployment. This was the first attempt in the world at that time, and it is said that Jaws had a great influence on the distribution strategy.


Spielberg was appointed as coach of JawsUniversal PicturesWill spend $ 1.8 million (approximately 540 million yen at that rate) on Joe's propaganda, of which 700,000 dollars (about 210 million yen) will be spent on the advertisement of television. The effect of publicity clearly appears in the box office income of the movie, and Jaws achieved a box office revenue of 7 million dollars (about 2.1 billion yen) only in the first week and ultimately a total of 470 million dollars (about 141 billion yen).


Jaws' big hit, deploying large-scale advertising campaigns in a short period of time "Block buster strategyIs born. Blockbuster strategy is still used by most movie distribution companies today. What is indispensable for Blockbuster movies served as a narrator in trailers of more than 5000 moviesDon La Fontaineis. If you've seen a movie trailer, you've heard that La Fontaine says "In the world" with a unique voice once.


To listen to La Fontaine's narration, the following video is recommended. La Fontaine arranges and talks about what the women talked about, but it makes me feel like I'm in the cinema.

Don LaFontaine GEICO Spot - YouTube


After that, the trailer of the movie changed its shape according to trends and the demands of the audience, and now it can be viewed on the Internet as well as movie theaters and televisions. When you visit the movie theater, knowing the history of the trailer, you are likely to enjoy the trailer even more.