Bruce Willis sells rights to use himself in movies and ads using deepfakes
Actor Bruce Willis , who has been active in numerous movies such as the ' Die Hard ' series, ' Armageddon ' and ' Sixth Sense ' , retired from acting in March 2022 due to aphasia . It has become clear that such Bruce Willis has sold `` the right to use deep fake to make his own digital twin appear in movies and advertisements ''.
Deepfake tech allows Bruce Willis to return to the screen without ever being on set
https://www.telegraph.co.uk/world-news/2022/09/28/deepfake-tech-allows-bruce-willis-return-screen-without-ever/
A Bruce Willis deepfake will appear in his steady for future film projects | Engadget
https://www.engadget.com/bruce-willis-deepfake-celebrity-rights-192200856.html
Bruce Willis deepfakes replace him in future films and advertisements | Mashable
https://mashable.com/article/bruce-willis-deepfake
Deepfake is an AI-based image synthesis technology that allows you to create high-precision synthetic images and videos without discomfort by synthesizing the face of another person into an existing image. You can see what is actually possible by looking at the following article.
A movie about Facebook's Zuckerberg CEO artificially created by deep fake talking about 'data domination' - GIGAZINE
'Queen Elizabeth's Christmas message' made with deep fake will be broadcast on TV - GIGAZINE
On the other hand, there are cases where deepfakes are used to replace the faces of actresses appearing in pornographic videos with the faces of Hollywood stars, and videos created using deepfakes are used to manipulate information. It is true that there are many critical voices.
Bruce Willis sold the right to make his digital twin appear in movies and advertisements to Deepcake , which uses digital twins created using such deep fakes in commercial projects. Deepcake announced on its official website, ``We have ``adopted'' Bruce Willis' digital twin for an advertising project in Europe. Willis also said, 'I like the accuracy of my digital twin. It's a great opportunity to go back in time. The neural network is trained on footage from Die Hard and The Fifth Element , so my digital twin is It's closer to what it was like back then.' 'Modern technology allows my digital twin to communicate, work, and participate in filming, even when I'm on another continent. It's a new and interesting experience and I am grateful to Deepcake.'
Willis appears in a 2021 advert for Russian telecommunications giant MegaFon , which was also in a digital twin created by Deepcake, Engadget reports. In addition, it seems that Russian actor Konstantin Solovyov became the base of Willis in the original image.
You can check MegaFon's advertisement featuring Willis' digital twin from the following.
Реклама МегаФон | МегаФон Плюс 4 подписки по цене 1 | Брюс Уиллис - YouTube
The Telegraph reports that 'Willis is the first Hollywood star to sell the rights to a digital twin.'
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