Netflix's advertising plan turned out to be impossible to pre-download movies and dramas

From the code of Netflix's iOS app, the `` low price plan with advertisements '' scheduled to be released by Netflix between 2022 and 2023 has a function to download movies and dramas to smartphones and tablets in advance for viewing in an offline environment. It turned out to be unusable.

New Download rules for Netflix with Ads
https://www.thetapedrive.com/p/new-download-rules-for-netflix-with

Netflix's Ad-Supported Plan Will Block Downloads of Shows, Films (NFLX) - Bloomberg
https://www.bloomberg.com/news/articles/2022-08-17/netflix-s-ad-supported-plan-will-block-downloads-of-shows-films

Netflix announced in its financial results announcement for the first quarter of 2022 (January to March) that the number of paying members decreased for the first time in the past 10 years. We also announced that we plan to offer a `` low price plan with advertisements '' that is already provided by competing streaming services such as HBO Max and Hulu.

Netflix, which is suffering from a decline in the number of members and the stock price is plummeting, aims to introduce a ``low price plan with advertisements'' in 2022-GIGAZINE

According to developer Steve Moser, in the code of Netflix's iOS app, text was found referring to the ad-supported plan. From the text, ``Let's set the advertising experience.To ensure that Netflix displays the most relevant ads, we need some detailed settings.'' Turned out.

Also, by downloading the movies and dramas you want to watch to your device in advance, Netflix allows you to watch video content even in an offline environment, such as on an airplane or in a place where radio waves do not reach. 'It was written that 'downloading is possible with all plans except Netflix with Ads.' Moser argues that this 'Netflix with Ads' appears to be the name of the plan with ads, suggesting that the plan with ads cannot download video content in advance.

In addition, Moser told Bloomberg, a financial newspaper, the code also indicated that ``users could not skip ads.'' While the advertisement is playing, it seems that the control interface such as pause and volume control displayed when watching the video is deactivated.

In response to Mr. Moser's report, Bloomberg asked Netflix for comment, but Netflix seems to refrain from commenting. Bloomberg says that at the time of writing the article, there are several months until the release of the plan with advertisements, so the details of the plan may change in the future.