Apr 05, 2024 10:54:00

Disney+ to start cracking down on account sharing

In an effort to increase the profitability of the business, CEO Bob Iger has announced that the streaming service

Disney+ will begin cracking down on account sharing from June 2024.

CNBC Exclusive: CNBC Transcript: Disney CEO Bob Iger Speaks with CNBC's David Faber on 'Squawk on the Street' Today
https://www.cnbc.com/2024/04/04/cnbc-exclusive-cnbc-transcript-disney-ceo-bob-iger-speaks-with-cnbcs-david-faber-on-squawk-on-the-street-today.html

Disney to start cracking down on password-sharing from June, CEO Iger says | Reuters

https://www.reuters.com/business/media-telecom/disney-start-cracking-down-password-sharing-june-ceo-iger-says-2024-04-04/

Disney+ will crack down on password sharing in June | CNN Business
https://edition.cnn.com/2024/04/04/media/disney-password-crackdown/

According to CEO Iger, the crackdown on account sharing will start in some countries in June 2024 and will be expanded further from September 2024. The policy to crack down on account sharing has been indicated since 2023.

Disney+ and Hulu announce price hikes, crackdown on account sharing - GIGAZINE

Netflix has been one of the first to crack down on account sharing among streaming services. When the crackdown

began, the number of users decreased and the number of account cancellations increased , but it has been reported that some people started to register as regular users after they could no longer 'free ride,' which ultimately led to a greater increase in the number of users than had been expected.

Netflix begins cracking down on account sharing worldwide, reports say ban on 'freeloading' has led to unexpected increase in user numbers - GIGAZINE

Disney+ is facing an urgent need to improve its profitability, and it is expected to turn a profit soon.