If you invest a total of 2 million yen or more in information products, will you be able to get rich quickly on YouTube?
YouTube has algorithmically automated almost everything about managing its massive uploads. If optimized for this algorithm, it will be possible to reliably deliver the movie that the viewer wants to the viewer, so there is a person who provides ``How to make money on YouTube'' as an information product for a fee. Many have appeared. The New York Times, an American daily newspaper, introduces the experience of a person who spent more than 2 million yen on such information products.
YouTube Automation Sprouts Cottage Industry That Promises Fast Money - The New York Times
Only channels that have achieved '1000 or more subscribers' and 'total playback time of 4000 hours or more' can be monetized on YouTube. A monetized YouTube channel can get 55% of the advertising revenue from movie playback. A channel with a large audience can earn millions of dollars in advertising revenue per month by uploading countless movies like this, but most channels have no subscribers at all and get nothing. not available.
In the summer of 2021, 33-year-old Scott Mitchell paid $500 (about 66,000 yen) for a course called 'Tube Mastery and Monetization'. The instructor of this course appealed, 'I earn $ 30,000 (about 4 million yen) a month on YouTube, and successful students earn $ 20,000 (about 2.7 million yen) a month.' rice field.
In this course, various techniques such as selecting the most profitable topic and keywords to make it easier to hit movies in YouTube searches were introduced. He also explained how the YouTube algorithm works. Then, from the online market to find a movie topic that viewers want to see and create a movie with a budget of $ 30 (about 4000 yen) to $ 100 (about 13,500 yen) depending on the rate He was instructed to hire a freelancer.
However, regarding the essential movie, Mr. Mitchell simply said, ``The content is like giving a catchy title and explaining news and topics, and presenting a top 10 list of celebrities and athletes with a narrator.'' It does not include how to make a high-quality movie with a simple script.' In addition, students, including Mr. Mitchell, are dissatisfied with the private group on Facebook, as the content of the course is limited to the content that is available for free on the instructor's YouTube page.
And Mr. Mitchell opened a channel with the theme of 'wealth and celebrity' at the end of 2021. Mr. Mitchell paid $ 2000 (about 270,000 yen) to a freelancer found on the freelance mediation site
Subsequently, Mr. Mitchell enrolled in a course where he could learn know-how from influencer Victor Katrina for $ 1,500 (about 200,000 yen), and paid another $ 3,000 (about 400,000 yen) to send a movie to Mr. Katrina's team. I was asked to make it. However, it seems that all the contents and ideas of the movie were pakuri of other channels.
In addition, Mr. Mitchell said that a freelancer he met in the Facebook group suggested, ``Why don't you buy a channel that meets the monetization conditions from a company that uses bots to acquire fake viewers?'' So, Mr. Mitchell paid a freelancer $ 5,000 (about 680,000 yen) to produce about 60 movies explaining how to make money with virtual currency. However, YouTube took away the monetization of one of Mitchell's two YouTube channels. Yet another channel did not attract viewers, and the channel was deleted due to movie copyright infringement. The freelancer claimed that 'I got caught in copyright infringement because someone uploaded a video with sabotage.'
After all, Mr. Mitchell used three courses and services and spent a total of more than $ 15,000 (about 2 million yen). However, Mr. Mitchell said, ``Every course is empty, freelancers are ignoring copyrights and stealing content, and YouTube's tactics to increase viewers are viewed as a problem. It was completely useless and ended up emptying my wallet.'
Alexandra Faslo, who invested $ 20,000 (about 2.7 million yen) in information products like Mr. Mitchell, operated a YouTube channel introducing celebrity information for more than six months, but its quality is a problem There was, and it was not possible to acquire viewers. Although the channel was monetized, the daily revenue was less than $ 10 (about 1350 yen), and it seems that the update was stopped because the production cost of the movie could not be paid. Mr. Pharos says, 'It is natural that it is not worth it even if you aim to optimize for the YouTube algorithm, because you are investing a lot of money in advance.'
On the other hand, Mr. Dejan Nikolic, who has been optimizing the algorithm of the YouTube channel since 2019, said that at the time of writing the article, he had 4 channels and 12 channels that upload short movie YouTube Shorts. However, Mr. Nikolic's main income is not the YouTube channel, but the sale of information products such as how-to courses and services, earning 1.4 million dollars (about 190 million yen) in 2021, and already 100 in 2022 It seems that he is earning 10,000 dollars (about 135 million yen). The key is the tuition fee of $ 995 (about 13,400 yen), which is said to be responsible for 70% of the income. Mr. Nikolic said, ``There are not so many people who earn more than tens of millions of yen annually on their YouTube channel,'' and said that online business services will bring in tens of millions of yen in revenue.
However, it seems that the sale of such information products has already become a red ocean. Jeline Brands, who operates a YouTube channel that handles information related to Elon Musk, founder of Tesla and SpaceX, has earned $ 250,000 (about 34 million yen) in channel revenue so far, and a how-to course It is said that the provision of is also increasing profits. However, the students who took the how-to course opened a channel similar to Mr. Brands and offered a similar how-to course, so it seems that overall revenue is falling.
In addition, Mr. Mitchell, who has failed by spending more than 2 million yen on information products, is considering paying $ 30,000 (about 4.7 million yen) with a loan and purchasing a new YouTube channel. 'This is my last desperate strategy,' Mitchell said. 'I need a little more time.'
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