Facebook slows growth due to 'too many nude photos' and 'too few female users'

With more than 1.3 billion people living in India, many technology companies are actively working to increase their market share in India. Meanwhile, Reuters reports that Facebook's number of users in India is sluggish due to 'too many nude photos,' 'too complicated app design,' and 'fewer female users.'

Facebook's growth woes in India: too much nudity, not enough women | Reuters
https://www.reuters.com/technology/facebooks-growth-woes-india-too-much-nudity-not-enough-women-2022-07-21/

India has about 450 million Facebook users as of 2021, but 75% of active users are men. Meta's internal document obtained by Reuters states that 'Meta cannot succeed in India if women are left behind,' and Meta is a female user to increase Facebook share in India. It was shown that they were aiming for the acquisition of.

In addition, the document revealed that Indian women do not use Facebook as revealed by the survey from 2020 to the end of 2021 'Many nude contents are posted' 'The UI of the application is complicated' 'Used in India' It was pointed out that it was not optimized for the language being used, and that there were concerns about unwanted contact with other users. In addition, the document says that Facebook's user growth in India totaled millions in the six months of 2021, slowing the user growth compared to Meta's services such as Instagram and WhatsApp. It was also stated that there was.

A Meta spokeswoman told Reuters that 'we are conducting regular internal surveys to understand and improve the value of our products,' but said, 'We are based on our findings seven months ago in India. Treating the business activities in India as comprehensive information can be misleading. '

In addition, although Facebook partially restricts the posting of nude photos, it does not prohibit it. You can find guidelines for Facebook nude content at the links below.

Nude and Sexual Activity: Guidelines for Publishers and Creators | Meta Business Help Center
https://www.facebook.com/business/help/725672454452774?id=208060977200861