There are many cases where popular Twitch distributors make exclusive contracts with YouTube, what is the aim of YouTube?



The livestreaming platform Twitch is home to many popular broadcasters with hundreds of thousands of followers. YouTube, which provides Twitch's competing service 'YouTube Gaming', has actively signed exclusive contracts with such popular Twitch distributors, and many distributors are moving to YouTube. The Washington Post of the American daily explains the aim of YouTube's strategy to lock in popular Twitch distributors.

Why YouTube signed LilyPichu, Myth and other Twitch stars --The Washington Post

https://www.washingtonpost.com/video-games/2022/07/15/twitch-youtube-myth-lilypichu-ludwig/

Lily Kichu, a popular Twitch distributor, announced on July 8, 2022 that YouTube will be the only home for livestreaming.



In his first live stream on YouTube, Ki said, 'I felt like there was no way to go with Twitch. Financial stability and changes in the situation ... I thought it would be. '

this is going to be really janky


And on July 12, Ali Kabbani, also known as Myth, who was also a popular distributor on Twitch, also announced that he will be livestreaming on YouTube. Kabbani also said that YouTube offered 'amount of money that would be ridiculous to decline.'



According to the Washington Post, YouTube has a strategy of signing an exclusive contract with a distributor who will be livestreaming on Twitch from 2019. Meanwhile, Twitch is also moving to 're-contract' with popular broadcasters. For example, Pokimane, Imane Anys, tweeted on Twitter, 'I have no choice but to choose between red (YouTube) and purple (Twitch), I'll go one way, and as usual, on Twitch.' We have revealed our intention to continue live distribution activities on Twitch on the street.



It seems that people are away from Twitch when we say 'human resources are leaking to YouTube', but in reality, the share of the live distribution platform continues to be overwhelming. According to a report released by research and analysis companies Streamlabs and Stream Hatchet, Twitch accounted for 76% of the total livestream viewing time in the first quarter of 2022 (January-March), and YouTube accounted for only 14 %was. Jason Krebs, CEO of Stream Elements, who develops livestreaming tools, said, 'Although both LilyPichu and Myth are very popular, the majority of viewers are also fans of other broadcasters working on Twitch, so Twitch is still It is supported by many viewers. '

Nick Allen, president of Mogul Merch, an apparel brand company founded by popular distributor Ludwig Ahgren, said, 'Since the alien wolf game'Of Us ' became a big hit on YouTube in the latter half of 2020, the collaboration between distributors. 'Twitch has a unique culture that has been cultivated for over 10 years. YouTube's strategy is to stimulate and develop the Twitch community, which is unique to YouTube.' I hope to create a new culture for you. '


by Erick Anthony Dagohoy

As popular broadcasters have publicly criticized, YouTube's ability as a livestreaming platform is often lacking compared to Twitch. But the community is what determines the rise and fall of the platform, and the tools are only part of it, the Washington Post said. 'I think culture is actually more important than feature sets,' said Allen. 'When distributors move to YouTube and find that everyone is generally happy, even more people are relieved to see YouTube. Will move to. '

Related Posts:

in Web Service,   Video,   Game, Posted by log1i_yk