Ford CEO states that 'all electric vehicles (EVs) will be sold online at a fixed price'

Ford CEO Jim Farley said that in the future, all EVs will need to be sold online and at a fixed price without discount negotiations. There was no mention of whether to make cars other than EVs a similar policy.

Ford EVs will be online only with a nonnegotiable price

CEO Farley's remarks were made during Bernstein's 38th Annual Strategic Decision Meeting, where inventory is delivered directly to customers without having to put it in a dealer, and 100% remote receipt and delivery. It will be realized.

In the past, many new car dealers and used car chains, as well as the GM brand ' Saturn ' for automobile manufacturers, have preceded the fixed price sales model without discounts, and recently the existence of Tesla is mentioned as a successful case. increase.

Farley said dealers are ahead of the competition for Ford, but they need to evolve radically.

He also said that Chinese manufacturers will become more important in the automobile industry in the future, and that 'old' automobile manufacturers are destined to be sorted out. In the view of CEO Farley, the 'future of automobiles' will be shaped in the next three to four years.