It is reported that Apple, Disney, Amazon, etc. are considering acquiring EA of Apex Legends

Electronic Arts (EA), a major game publisher with many popular titles such as Apex Legends and FIFA series, is reportedly looking for a place to sell. Major companies such as Disney, Amazon, and Apple are listed as candidates for sale.

Brian Roberts' One That Got Away --Puck
https://puck.news/brian-roberts-one-that-got-away/

EA reportedly looking for a buyer and has spoken to 'Disney, Apple and Amazon' | Rock Paper Shotgun
https://www.rockpapershotgun.com/ea-reportedly-looking-for-a-buyer-and-has-spoken-to-disney-apple-and-amazon

Apple in talks to buy EA gaming, Disney and Amazon also potential suitors ―― 9to5Mac
https://9to5mac.com/2022/05/23/apple-ea-in-talks/

According to anonymous sources, EA is considering selling its company and is setting up a forum for discussions with companies such as Disney, Amazon, Apple and NBC Universal. According to media reports, EA was in the most negotiations with NBC Universal, but the talks with the company 'collapsed in April', and it was listed as a candidate for sale at the time of writing the article. There are three companies, Disney, Amazon, and Apple.

Brian Roberts, CEO of Comcast, the parent company of NBC Universal, said that he proposed to EA CEO Andrew Wilson not to 'acquire EA' but to 'merge EA and NBC Universal', but this proposal is on the EA side. It seems that it was not realized due to 'disagreement on price and structure' with.

In recent years, corporate acquisitions have been actively carried out in the game industry, and in January 2022, Microsoft's acquisition of the major game company Activision Blizzard for 68.7 billion dollars (about 8.8 trillion yen) became a big topic. rice field. In addition, Take-Two has acquired mobile game maker Zynga for $ 12.7 billion, and Square Enix has sold several popular titles and game studios.

Microsoft announces acquisition of Activision Blizzard for about 8 trillion yen, will CEO Cotic, who is in the midst of sexual harassment problems, retire after the acquisition is completed-GIGAZINE

EA reportedly 'became more daring in the deal,' following Microsoft's acquisition of Activision Blizzard, but an EA spokeswoman was asked to comment on the report. He replied, 'I will not comment on rumors or speculation about M & A.'

It is also reported that the EA side wants a merger rather than selling its own, and if the merger is realized, Wilson may be the CEO of EA after the merger.

9to5Mac, an Apple-related media, said, 'EA's roots go back to Apple. In 1982, Apple's then strategic marketing director, Trip Hawkins , launched Apple to launch EA (the predecessor of Amazing Software). I'm leaving the company, 'he said, welcoming the possibility that EA, which has a connection to Apple, could be acquired by Apple. In addition, Apple announced its own paid game service, Apple Arcade, in 2019, and it is quite possible that Apple will consider acquiring EA to expand the service.

In addition, it is rumored that there is a high possibility that another big acquisition drama will occur in the game industry, one of which is 'acquisition of Ubisoft'. In February 2022, Ubisoft CEO Yves Guillemot said in a quarterly investor telephone meeting that 'it is possible to maintain independence,' but if there is a takeover offer, 'the board is all stakeholders. I am willing to consider an acquisition proposal for the sake of this. '