What is 'Be Real', a social media that is rapidly gaining popularity among young people?
News media
Meet BeReal, Gen Z's new favorite app
https://www.axios.com/bereal-gen-zs-favorite-app-authenticity-b9809ab6-2199-47ae-9b2e-2dee4f2bb301.html
BeReal Isn't Real and Makes Everyone Look Extremely Boring
https://www.vice.com/en/article/4awm5b/bereal-isnt-real-and-makes-everyone-look-extremely-boring
According to data compiled by data analysis company Apptopia , the number of downloads of the social media app BeReal has skyrocketed in recent months. Axios wrote, 'We can see that BeReal is gaining attention as a new way to connect private life with work and school for Gen Z, who has been familiar with mobile phones since they were born.'
The graph below summarizes the number of BeReal downloads per month. The number of monthly downloads of BeReal is increasing by more than 500,000 times every month, and the number of downloads in the 6 days from April 1st to 6th is already 737,100 times, if it continues to increase at this pace. Monthly downloads for April are expected to exceed 360 million.
BeReal is a social media that lets users post 'real life' by simultaneously notifying all users to 'take and share photos in 2 minutes' at different times each day. You will only be notified once a day, and you will not be able to check and respond to what your friends have posted unless you open the app at this time. The app is distributed for
BeReal --Just your Friends, for Real. --YouTube
BeReal encourages users to post a 'real life', which is why when taking a photo with the app, take a photo with both the front and rear cameras of the smartphone at the same time, saying 'You are here'. You have to show 'what you are doing' at the same time. Also, since the app does not include a photo editing function, it is said that 'real everyday life' will be projected.
Users must take and post a photo within two minutes of being notified, and if they don't post a photo at this time, they can post the photo after that, but their followers will be 'real-time.' You will be notified that you did not post a photo in. In addition, BeReal doesn't allow you to view your friends' posts until you post your own photo, so you can't use it in a so-called ' ROM -only' way.
Over the last two years, Gen Z's youth have exploded in popularity with social media that post short movies such as TikTok, Instagram reels, and Snapchat Spotlight. While these social media focus on showing off your hidden talents, BeReal is an app that tries to expose you to your true self. That's why Axios describes BeReal as 'a popular antidote to the pressure of young users to'look perfect online'.'
The BeReal app was released in December 2019, with 65% of its total downloads since the beginning of 2022. According to the Apptopia data mentioned above, BeReal's monthly active users increased by
BeReal isn't just in the US. BeReal ranks fourth in US, UK and France mobile app downloads in the first quarter of 2022, behind Instagram, Snapchat and Pinterest. However, according to the data in data.ai , while many Gen Z users use BeReal, most of the app's user base is millennials .
Axios reports that BeReal is becoming more popular based on data, but Jason Kevlar, a reporter for technology media Motherboard, said that when he actually used the app, 'Everyone is very popular on BeReal. Looks boring. ' 'I've been using BeReal for three weeks, and it's a bit different from other apps, and I haven't removed it yet, so I think it's interesting, but the post really is. It's not 'real'. While Instagram has the problem of 'making people's lives look artificially attractive,' BeReal has the problem of 'making people's lives look very boring.' 'Masu', claiming that posting to BeReal makes users look boring.
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