Reported that Apple is planning an 'iPhone subscription sales plan'
Bloomberg, a major economic newspaper, reported that 'Apple is planning a'subscription-type sale'of hardware such as the iPhone.' The 'installment payment plan' implemented by Apple and telecommunications carriers is required to be paid off, but if you have a subscription, you will be able to easily switch when a new model appears.
Apple (AAPL) Working on Subscription Service for iPhones, Hardware --Bloomberg
Apple working on hardware subscription service for iPhone, other products | AppleInsider
https://appleinsider.com/articles/22/03/24/apple-working-on-hardware-subscription-service-for-iphone-other-products
Bloomberg: Apple planning new hardware subscription service for iPhone and iPad ―― 9to5Mac
https://9to5mac.com/2022/03/24/apple-hardware-subscription-service/
Apple will reportedly sell the iPhone as a subscription service --The Verge
https://www.theverge.com/2022/3/24/22994814/apple-iphone-hardware-subscription-bundle-report
Apple has been focusing on subscription services in recent years, and its quarterly financial results report that sales of various subscriptions such as Apple Music, Apple TV Plus, Apple News Plus, Apple Fitness Plus, and Apple Arcade are growing rapidly.
It was reported that Apple plans to embark on a 'hardware subscription.' According to Bloomberg, which delivered the first report, subscription prices are set according to the device, and payment is also under consideration for Apple One and Apple Care set plans via Apple ID and App Store account. Bloomberg describes it as ' car leasing ' with the intention of appealing to users of iPhones, iPads, Apple Watches, etc., where new models are introduced every year, that it will be easier to switch to new models.
The Verge, an IT news media, explained that the aim of this plan is 'I want to eliminate middlemen.' Apple is developing a 12-month / 24-month installment plan in the United States called the ' iPhone Upgrade Program ' that automatically switches when the new iPhone appears, but this iPhone Upgrade Program is an interest-free loan by Citizens, a major US regional bank. A contract is signed in the form of. Since this interest-free loan is being reviewed by Citizens, it is speculated that Apple, which is reluctant to 'intermediate' this, is planning to eliminate it in the form of a subscription. The iPhone Upgrade Program, as the name implies, is an iPhone-only installment plan, but Apple also wants to sell iPads, Macs, etc. as a subscription, The Verge claims.
According to Bloomberg, Apple has been working on this hardware subscription plan since the beginning of 2022, but it was postponed because it prioritized the payment service `` Apple Pay Later'' that can be changed to installment payment at the time of product purchase with Apple Pay. ..
'Apple Pay Later' that can change what you purchased with Apple Pay to installment payment is planned-GIGAZINE
For this reason, the plan seems to be behind schedule, but it is expected to be launched by 2022. However, Bloomberg notes that it could be delayed in 2023, or the plan itself could be canceled in the first place.
Apple's share price rose 2.3% after Bloomberg reported on this hardware subscription.
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in Mobile, Posted by darkhorse_log