It turns out that Google and Microsoft are displaying a lot of spam ads on small search engines such as DuckDuckGo
In addition to well-known search engines such as Google and Bing, there are also smaller search engines such as
New EU antitrust frontier emerges for Microsoft and Google: Spam ads – POLITICO
https://www.politico.eu/article/microsoft-google-bing-spam-ads-advertising-market-eu-commission-margrethe-vestager-antitrust/
Google, the world's most used search engine, and Bing, a search engine run by Microsoft, provide their search systems to smaller search engines such as DuckDuckGo, Ecosia, Lilo , Qwant , and Startpage . These small search engines have advertising contracts with Google and Microsoft, and small search engines will display ads similar to Google and Bing.
But in reality, small search engines display ads that are different from Google and Bing. For example, if you search for the word 'apple' on Google and Startpage, which uses Google's search system, Google will display one Apple ad at the top, followed by a link to the official Apple website . However, Startpage shows three ads for non-Apple websites, and links to Apple's official website are pushed to the bottom of the page.
According to POLITICO, an overseas media, many small search engines have confirmed the phenomenon that 'more spam ads are displayed than Google and Bing' as above. Looking at the graph showing the number of spam ads displayed when using multiple search engines for 10 days in January 2022, Google displayed 30 spam ads, while Google's search system You can see that the t-online and Startpage you are using displayed more than 20 times more spam ads.
Even when comparing search engines that use Bing and Bing's search system, search engines other than Bing display more than several times as many spam ads.
As a result of POLITICO inquiring about the difference in the advertisement displayed to each search engine operator, Google said that it uses an algorithm that controls the type of advertisement displayed. .. In addition, Startpage replied, 'Privacy is important in our search engine, so ads may not be optimized,' but POLITICO said, 'We will investigate on devices that have initialized history and cookies.' However, Google and Bing and small search engines still displayed different ads. '
Google has been fined € 2.42 billion by the EU for violating antitrust laws by 'prioritizing its services over competitors in search results.' POLITICO points out that situations where Google and Microsoft are displaying a lot of spam ads on small search engines could be subject to EU sanctions as well.
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