Investment that is more lucrative than stocks and gold is 'Lego investment' Average yield is 11% per annum



Many people remember that 'I used to play Lego when I was a kid, but before I knew it, I couldn't play and was thrown away.' Studies have shown that Lego, which is often regarded as a toy for children, especially unopened Lego sets manufactured in tie-ups with movies and characters, is actually a better investment destination than assets such as stocks and bonds. It was reported.

LEGO: THE TOY OF SMART INVESTORS --ScienceDirect
https://www.sciencedirect.com/science/article/abs/pii/S0275531921001604

Collectible LEGO sets have an 11% annual yield. They're a better investment than stocks, gold, or art
https://www.zmescience.com/science/news-science/lego-sets-better-investment-stocks-523/

Collectibles such as wine, classic cars, and fine arts are popular assets among investors because their value does not easily decline even in the event of an economic crisis such as a stock price plunge, but rather rises over time. .. However, while traditional collections have been extensively studied, toys such as discontinued model cars and Barbie dolls have not been well studied.

So, Victoria Dobrynskaya and Julia Kishilova of the Moscow State Institute of Electronics and Technology announced that the price of the 2322 LEGO sets released between 1987 and 2015 at the time of release and the unopened set were sold at auction. We conducted a study to compare and analyze the amount of money at the time. As a result, it turned out that although the price fluctuation of LEGO fluctuated from -50% to + 600% per year, the average yield was 11% per year, which was higher than general stock trading and gold investment. did. In some of the sets analyzed, the eight-year return was 2230%, and the price soared more than 20 times.



The tendency for Lego sets with high yields was small sets with a small number of pieces and large sets with a large number of pieces. The smaller sets are likely to contain unique parts and figures not found in other sets, and the larger sets are less produced and are popular with adult collectors.

Also, sets made on specific themes such as movies, books, and historical events are often expensive, such as the '

Death Star 2 ' and ' Imperial Star Destroyer' sets from the movie 'Star Wars' series.Was particularly popular, and the 'Cafe Corner ', which resembles a cafe in the city, and the 'Taj Mahal, ' which imitates a World Heritage Site in India, also tended to be expensive.

Among the 'Star Wars' Lego sets, the ' Millennium Falcon ', which has the largest number of pieces in Lego history, was released in 2007 for $ 400 (the rate at that time was about 42,000 yen), but in 2014 The unopened item was sold at an auction for $ 15,000 (about 1.51 million yen at the rate at that time).


by Bill Toenjes

When looking at LEGO as an investment destination, the point is to keep it unopened and clean. Gerben van IJken, an auctioneer at the online auction site Catawiki, also said, 'Toys for collections automatically lose 25% or more in value once opened.'

Lego, whose price is not linked to economic trends and stock price movements, does not easily collapse, so it functions as a risk hedge against fluctuations in financial markets. Art and antiques are assets with the same properties, but Lego sets are characterized by low barriers to entry due to their low unit price. However, it is necessary to have tenacity because the hurdle is low, and it is necessary to wait at least 3 years from the discontinuation of production for the yield to be positive. Also, due to storage location and shipping costs, transaction costs are higher than stocks and bonds.

Dobrynskaya, the lead author of the paper, commented on the results of this study: 'If you invest in Lego, you can get high returns by looking for unopened sets, especially limited editions and old rare sets, especially 20. Sets made up to 30 years ago are nostalgic for LEGO fans and are traded at high prices, but not all sets will rise in the same way, so to be a true LEGO fan to be a connoisseur of LEGO sets There will be no choice but to do it. '

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in Note, Posted by log1l_ks