Google, Facebook, and Amazon dominate half of the advertising market

It is reported that Alphabet (Google), Meta (Facebook), and Amazon account for 80% to 90% of the world's digital advertisements as advertising sellers in the world except China. Even if it includes advertisements that are not limited to digital, it is said that the dominance is more than 50% of the total.

This Year Next Year: Global 2021 End-of-Year Forecast --GroupM

Tech giants Alphabet, Meta and Amazon control half of ads outside China

GroupM ad revenue 2022 report:'surprising growth' and'probably' no pandemic impact | The Drum

This is a report from advertising agency GroupM. According to GroupM, digital advertising is increasing its share of global advertising revenue, from 52.1% in 2019 to 60.5% in 2020 and 64.4% in 2021.

However, the proportion of digital advertising in the total advertising varies from country to country, with a difference of 60% in the United States, 78% in the United Kingdom, 87% in China, and 58.7% in the world without China. And that.

GroupM estimates that in the global digital advertising market except China, Alphabet, which owns Google, Meta, which operates Facebook, and Amazon reign as the top three, accounting for 80% to 90% of the total. I am. Already, even if you look at the entire advertising market, not just digital, it seems that the top three dominate the majority.

Among the top three, Amazon is showing remarkable growth.

Spending on digital advertising will increase by 12% in 2020, Amazon is growing at a tremendous pace | GIGAZINE.BIZ

by Ivan Radic

However, it has been pointed out that ' progmatic advertising, ' which is the core of digital advertising, has already collapsed.

Why is it pointed out that 'programmatic advertising is about to collapse'? | GIGAZINE.BIZ

The most important media for the advertising market is the digital field, followed by television. GroupM estimates that 2021 TV advertising will grow by 11.7%, but 2020 is down 13.7%, and it is expected that it will return to pre-2019 levels after 2023.

in Note, Posted by logc_nt