Twitter acquires the chat application 'Sphere', the possibility of making it easier to find tweets of interest by taking advantage of Sphere's strengths



On October 21, 2021, it was announced that Twitter had acquired the group chat app

Sphere . Sphere has the ability to highlight more relevant messages and create original stickers to express gratitude, so it is reported that these may be introduced to Twitter. I'm here.

Huge news — Sphere has joined Twitter! | by Sphere Team | Oct, 2021 |
https://blog.sphere.me/sphere-has-joined-twitter-e7127cfe0467

Twitter Acquires Chat App Sphere to Boost its Communities Push | Social Media Today
https://www.socialmediatoday.com/news/twitter-acquires-chat-app-sphere-to-boost-its-communities-push/608628/

Sphere, based in London, England, is known for developing the news app 'Summly' at the age of 17 and selling it to Yahoo for $ 30 million (about 3.4 billion yen), and software engineer Thomas.・This is a group chat app jointly launched by Mr. Hargas.



Sphere updated its official blog on October 21, announcing that it had been acquired by Twitter. According to the official blog, Sphere mainly features 'Zen Flow', which hides old messages and messages that are not relevant to users from the feed and emphasizes messages of interest, and 'Appreciations', which allows you to create an icon to express gratitude. It is said that it is a function.

Below is Sphere's tweet when announcing 'Appreciations'. In addition to preset thank you stamps, there is also a function to create original thank you stamps by combining your favorite words and emojis.



Regarding these functions, Social Media Today, a news site specializing in social media, said, ``Considering that most Twitter users have already created their own communities through the follow function, the practical use of functions that emphasize specific topics. In addition, limiting tweets to specific communities may reduce the reach and engagement of the tweets, which may not be very appealing to users.” He indicated that the affinity between Sphere and Twitter is not high.

On the other hand, Social Media Today said, 'Of particular value to Twitter are features around discussions. Highlighting algorithms that direct users to content they care about, as well as tools to express their gratitude, can improve Twitter's community.' And it may help make Twitter a more attractive space, ”he points out that this acquisition may lead to the development of features that make Twitter more convenient.

Following Twitter's acquisition of Sphere, Sphere will no longer accept new user groups and will cease operating the app in November. After that, a team of about 20 people, including Sphere co-founders Daroisio and Hargas, will join Twitter and will be involved in the development of functions related to community, direct messages, and creator support.

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