Homosexual matching app 'Blued' avoids Chinese regulations by simultaneously deploying 'medical services'



In July 2021, China's popular messaging app

WeChat suddenly removed more than 12 LGBT groups. This is allegedly the result of government pressure on tech companies, indicating that it is extremely difficult to run sexual minority organizations such as LGBTQI in China. However, even in China, there are companies that have succeeded in developing content for sexual minorities.

To survive, China's biggest gay dating app became a pharmacy --Rest of World
https://restofworld.org/2021/china-bluecity-healthcare-dating-apps/

Beijing-based BlueCity is developing Internet services for LGBTQIs that have successfully bypassed Chinese regulations. The major content of BlueCity gay men and bisexual for matching application ' Blued in', China and South Korea, India, etc., we have to use more than the user service 60 million people worldwide. After listing in 2020, BlueCity is trying to expand Blued by acquiring competing matching apps.

BlueCity is known as Blued, but its business is not limited to the operation of matching apps. Since its inception, BlueCity has run an HIV-focused non-profit organization that has been slowly incorporated into government-led public health initiatives to combat HIV and attempts to launch an online pharmacy for Chinese men. , Is showing further expansion of the medical business.



'Blue City has increased its position as a healthcare platform and dilutes its sexual component,' said Lik Sam Chan, a professor at the Chinese University of Hong Kong. 'The promotion of medical services by BlueCity has established BlueCity's position as a'healthcare company'and has been a factor in its success in the country,' said

Rest of World , an overseas media outlet.

BlueCity has also developed an app 'HeHealth' for people who want to concentrate on the treatment of sexually transmitted diseases, etc., and provides a service that allows you to consult directly with a doctor and a service that delivers oral medicine to major cities within 2 hours. .. HeHealth has leveraged the Chinese government's deregulation of the Pharmaceutical Affairs Law over the past two years to provide these services, helping the deregulation increase investment in digital health companies, and the healthcare sector has surged. It is said that it is growing.



By 2019, BlueCity will have more than 50,000 HIV tests in more than 30 cities in China. Rest of World reports that 'Blue City management has organized a'reading group'that peruses and analyzes President Xi Jinping's speech and predicts how it will affect his business. '. In addition, in 2020, BlueCity also found that Blued Baby, a service that guides homosexuals to surrogacy services in the United States and Canada, was suspended months before

the surrogacy problem of Chinese actresses was reported as a scandal. I am. From these things, Rest of World points out that 'Blue City is risky and sensitive to public events because it is an LGBTQI company.'

Also, BlueCity's Chinese website rarely uses words like 'gay' or 'LGBTQI', but instead casually appeals to people seeking help with words like 'diversity' or 'community'. It is said that they are doing. 'Blue City does not mistake the government for being a gay activist organization and avoids the use of explicit language to survive,' said Professor Chan.



China has agreed to provide support for homosexual rights at the United Nations, but sexually oriented by censoring the movie ' Bohemian Rhapsody ' about Freddie Mercury, a male homosexual singer. There are some restrictions, such as removing scenes that mention.

In 2017, the Chinese government accused the male gay matching app 'Zank' of 'delivering pornographic content' and declared the service to be suspended in the country. Blued has circumvented similar regulations so far, but there are voices that threaten its survival in the future. 'We have a long history of servicing the LGBTQI community and we have a deep understanding of their needs and concerns,' said Baoli Ma, CEO of BlueCity. 'We still have challenges for the LGBTQI community. I understand that it's a pile. I think it's the true value of Blue City to improve the well-being of the community and provide better service. '

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