Automatic title translation will also proceed so that chapters will be displayed in YouTube search results
YouTube, the world's largest video sharing site, has a huge number of movies posted, and it is often not possible to immediately access the video you want to watch even if you enter a keyword in the search field. The official blog reveals new features and initiatives that YouTube has introduced to improve its search function.
The next phase for searching on YouTube
In July 2021, YouTube announced that it would deploy automatic chapter settings for all uploaded movie clips. This is to automatically execute the chapter function added in May 2020.
Added the function to divide the movie into chapters on YouTube, I actually tried using it --GIGAZINE
In addition to this, it was announced that the search target of YouTube will be expanded not only to the movie itself but also to the chapters of the movie. For example, as shown in the image below, not only the thumbnails of the movies related to the search query, but also the chapters and time stamps of the movies are displayed in the search results.
YouTube says, 'Until now, when you search on YouTube, thumbnail images of each video are displayed, and you can easily grasp the content of the video. From now on, chapters will be displayed directly on the search page, so You can decide which video to watch based on more detailed information. Chapters have time stamps, which helps you to check the content of the video you are going to watch, and you can choose the chapter that suits your interests. You can also jump directly. '
In addition, YouTube has adopted a specification that plays a part of the movie instead of displaying the thumbnail of the still image in the search result. There are many fishing videos in YouTube movies where the thumbnails and the contents of the movie are completely different, but since you can check the contents from the search results, you can eliminate the fishing videos without having to play them.
In addition, YouTube is also trying to 'automatically translate the titles of overseas movies into the language used by the user and display them in the search results.' For example, a movie shot in the United States with a title and outline written in English will be automatically translated into Japanese and will hit the search results.
YouTube says that by automatically translating movie titles and summaries on YouTube side in advance, movies from all over the world will be displayed in search results regardless of language, and creators will be able to reach more global viewers. I am.
Finally, YouTube is also considering displaying website links based on Google search for some YouTube searches. YouTube says it can provide users with more data sources for low-volume search results and search results for controversial topics, and can guide search queries even when video content isn't available. I did.
Of course, these additional features have a direct impact on video search engine optimization (SEO) and discovery processes. If you're serious about marketing on YouTube, you'll likely need to determine the impact of changes in search specifications.
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in Web Service, Posted by log1i_yk