Jul 10, 2021 11:00:00

Survey results show that 26% of TV time is spent on streaming services such as YouTube and Netflix

Nielsen, a market research firm on digital media, has released its findings on 'what American viewers are watching on television.' The survey reveals that 26% of the time spent watching TV is spent on streaming services such as YouTube.

Nielsen: Streaming makes up only 26% of time spent in front of TV

https://www.cnbc.com/2021/06/17/nielsen-streaming-makes-up-only-26percent-of-time-spent-in-front-of-tv.html

The Gauge Shows Streaming is Taking a Seat at the Table – Nielsen
https://www.nielsen.com/us/en/insights/article/2021/the-gauge-shows-streaming-takes-a-seat-at-the-table/

The results of Nielsen's survey are as follows. The number one purpose of using TV in the United States was 'CABLE', which accounted for 36% of the total usage time. The second place was 'Broadcast (general TV program)' (25%), the third place was 'STREAMING (streaming service)' (26%), and the fourth place was 'OTHER (others)' (9%). As for the breakdown of streaming services, excluding 'OTHER STREAMING', 'Netflix' and 'YouTube' ranked first at 6%. 3rd place is 'hulu' with 3%, 4th place is 'Amazon Prime Video' with 2%, and 5th place is 'Disney +' with 1%. Included in the category 'OTHER' were watching videos, playing games, and playing DVDs.

Brian Fuller, senior vice president of product strategy at Nielsen, said of the findings, saying that a pandemic of the new coronavirus occurred in 2020, 'TV viewing time has changed significantly over the past year. Even if people start returning to their pre-pandemic activities, what they see on TV, given the changes made by many companies to support streaming and the emergence of new services. It will continue to be in flux, and as production recovers with the end of the pandemic, new content will enter and become a new driver. ' After the pandemic, I predicted that 'what you see on TV' will continue to change.

According to Deloitte, the world's largest accounting firm, 82% of Americans subscribe to at least one paid streaming service, and the average subscriber subscribes to four paid streaming services. According to Fortune, a major business magazine, about 7 million households in the United States may have canceled pay TV services in 2020, and the frequency of new contracts / cancellations of pay streaming services may be increasing in the United States. Sex is suggested.