Evidence that the TV / broadcast industry is declining in America and its causes

ByOblivious Dude

Japan's TV program and broadcast industry has been growing year by yearAdvertising costs are decreasingAs a result, the production cost of the program has also decreased, and it is in a state where it can not maintain the quality of the conventional program, but this phenomenon is not only domestic, but also that similar phenomena are occurring in the American television industryBusiness InsiderThere is a graph with explanation.

Cord Cutters And The Death Of TV - Business Insider
http://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11


It is a research organization of Citi Bank GroupCiti ResearchAccording to a survey, since September 2011, the audience rating of the television program and broadcasting industry in the United States continues to decline except for the Olympic period, and the pay TV industry also reported the worst performance in the past 12 consecutive months Media analysts Craig Moffett and Michael Norsanson have made it clear.

In addition, the number of subscriptions received by cable TV companies, including broadband Internet, has decreased by 5 million people between 2010 and 2013, and each television company loses a large number of subscribers. For example,Time Warner CableAccording to the report in the third quarter of 2013, the number of subscribers decreased was 306,000 for television and 24,000 for broadband Internet respectively, which shows that severe television departures are occurring .

ByOddharmonic

Charter CommunicationsCEO, Tom Rutledge said, "1.3 million subscribers out of 5.5 million subscribers in Charter do not have a television contract, the growth of the Internet was greater than our prediction." It is.

You can see how the television departure is occurring by looking at the following survey results. Baseball compared to the pastWorld Series (MLB)And that people are watching TV on TV ... ...


BasketballNBASimilarly, viewers tend to decrease, and with the spread of the Internet, the increase in the number of users such as Google, Facebook, etc. is seen to decrease the number of TV viewers.


The number of subscribers of cable television only decreases year by year, it is lower than the first 40 million people in the cable television industry history, you can see that the television industry is coming at a big transition time. This is thought to be due to an increase in the number of terminals that can watch TV, such as smartphones that can watch television.


The following is a graph of the number of subscribers of all contract types "cable", "television", "telephone", "net". The reason why there is a big change over time from time to time is that contracts of cable companies are set for each season as people in America tend to prefer to move in the fall. However, although the number of surrenders for each season has not changed much, the number of people who re-contract is decreasing.


The following graph shows that people who have not contracted with a cable company after moving out will not stop watching television at all. This represents the ratio of cable companies · DBS (direct broadcasting satellite) · mobile carrier rental video market, people wanting to watch movies are not a single contract with a cable TV company, but a carrier with a mobile phone · smart phone It is said that there are many people who additionally subscribe to the plan prepared by.


Looking at the income by each company, although cable television companies are making big negative, there are also mobile carriers such as AT & amp; T and Verizon making great revenues.


Below is a graph of usage frequency of TV, online, radio, paper, other and mobile, still has a large number of viewers of television, it is superior but mobile is growing explosively every year .


And from the increasing mobile population, the global mobile video traffic is expected to further increase in the future. Also,40% of the devices watching YouTube are mobile devicesIt is also clear that it comes from.


Tablet users are also rapidly increasing in recent years, and as shown in the graph below, since the use frequency increases at night, in the television industry, the tablet is called "Media vampiresIt seems to call it.


Distribution of users has been steadily changing, but the balance of advertising expenses is still far from the actual situation. The bar graph below shows' Time Spent Share ',' Ad Spent share ','% to Parity '(cost to effect)', As a result of having to spend on devices, the cost-effectiveness of mobile advertisements has reached 363%, whereas that of television is -9%.


The strength of the television industry,Super bowlThere is no other media that can gather more than 100 million people in three hours like 3 hours, but cable television companies raise the contract fee in line with a decline in the number of subscribers and a decrease in advertisements I am doing it, and it is in a state where I have narrowed my neck by myself.


Another reason why the number of subscribers of two net lines, cable television and broadband is decreasing, may be an increase in free Wi-Fi spots. 57 cities including Los Angeles offer free Wi-Fi, Starbucks coffee in the US also offers free Wi-Fi. Also, Facebook has already completed the provision of free Wi-Fi that can be used by checking in at 25 shops in the Bay Area.


If free Wi-Fi lives within the range of available hotspots, you can always use the net for free, you do not need to make a reservation according to the time of the program you want to watch like cable TV, like from the internet You can view movies by downloading and streaming.

However, what you look for anything free of charge means that television and movies will no longer have means to collect production costs. Business Insider says, "Even if there are favorite dramas, if only a few others pay the net / cable fee, are you OK?" And wondering about future users of the television broadcasting industry and the Internet industry It is casting.