What happened to a Chinese company that tried to bypass Apple's privacy features?
Apple has enhanced privacy features in iOS 14.5 and later to limit companies from tracking iOS users. In response, Chinese advertising companies bypassed Apple's privacy features and developed a mechanism that allows tracking even if iOS users refuse to be tracked. The Financial Times reports on the details of this ``CAID'' project, which was revealed in March 2021.
Apple wins privacy battle in China
Attempts to Circumvent Apple's App Tracking Transparency Rules in China Reportedly Fail to Gain Traction - MacRumors
https://www.macrumors.com/2021/07/05/china-iphone-ad-tracking-efforts-fail/
Apple has introduced a new framework called App Tracking Transparency (ATT) from iOS 14.5 to enhance privacy on iOS. ATT restricts ``user tracking by companies for advertising'' and asks for ``ad tracking permission'' before users use the app. If the user refuses to be tracked, the company will not be able to grasp the user's interests and interests, so there was a concern that it would not be possible to display effective advertisements, so some Chinese companies have developed technology to bypass ATT. there was.
While a Chinese company is developing a way to bypass Apple's user tracking rules, it is also pointed out that ``Apple is aware of the development but is closing its eyes''-GIGAZINE
Developed by a Chinese advertising company, the technology is called 'CAID' and allows users to track ads using a unique advertising identifier , even if they don't allow it. CAID is supported by the China Advertising Association (CAA), which is supported by the Chinese government, and is reportedly being tested by ByteDance, which operates the video sharing service 'TikTok', and Tencent, the developer of WeChat. was
In addition, the CAID development side explained that Apple was aware of the development of CAID, so it was pointed out that ``Apple is aware of the development but closes its eyes'', but later Apple Announced that two developers were warned. In fact, it blocked updates to Chinese apps that implemented CAID.
And on July 5th, the Financial Times reports that Apple's response has made CAID difficult to survive. Officials working in Hong Kong say the project has lost traction due to restrictions imposed by Apple. In response to the move, Rich Bishop, CEO of Chinese app information site AppInChina, said, 'It's a win for Apple and consumer privacy. China's tech giants have stepped back and been forced to follow Apple's rules.' I commented. Alex Bauer of ad tech firm Branch said, ``The Chinese app ecosystem was betting on CAID on the assumption that 'Apple can't afford to ban all major apps in the market.' .
ByteDance and Tencent did not respond to the Financial Times' request for comment. On the other hand, Apple said, ``App Store terms and guidelines apply equally to all developers around the world.'' ``Apps that ignore user choices will be removed from the App Store.''
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