How did Amazon founder Jeff Bezos defeat the tabloids that reported the scandal?
In January 2019, the American tabloid
How Jeff Bezos Beat the National Enquirer: Amazon Unbound Book Excerpt --Bloomberg
https://www.bloomberg.com/news/features/2021-05-05/how-jeff-bezos-beat-the-tabloids-the-untold-story-of-money-sex-and-power
While Bezos has been an Amazon founder for many years, his personal life is clearly separated from his work and he hasn't made much public about his family life. MacKenzie S. Tuttle (MacKenzie Bezos at the time of marriage), who married Bezos in 1993, is not very sociable and has kept a distance from the flashy social circles.
Eventually, Bezos and Mackenzie began to live separately, and Bezos began dating his new girlfriend, Lauren Sanchez, around 2018. Lauren, in contrast to Mackenzie, is an active and sociable type who has been a TV station reporter since the late 1990s and has even appeared in the movie 'Fight Club ' as a reporter.
Mr. Lauren has set up an aerial photography and video production company called Black Ops Aviation, and in 2018 he also produced a documentary movie of Blue Origin, a private space company established by Mr. Bezos. In April 2018, Lauren told his brother Michael Sanchez, 'I want to introduce a new lover,' and introduced Bezos at a West Hollywood restaurant with two friends.
At that time, Bezos and Lauren were in an affair because Bezos and Mackenzie had not yet divorced. Michael warned Bezos to openly reveal his relationship with Lauren in a situation where there might be a local paparazzi, but Bezos didn't listen to these outside advices. is. After that, Mr. Bezos continued to associate with Mr. Lauren, took him to a VIP tour of the greenhouse Sphere at Amazon headquarters, and attended the rocket launch of Blue Origin.
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While Bezos deepened his relationship with Lauren, the long-established American tabloid National Enquirer was facing a drop in circulation. The AMI was also accused of buying and squeezing information to protect David Pecker's friend Donald Trump, and was under investigation by a federal prosecutor. The AMI has entered into a judicial transaction with the federal prosecutor, allowing the informant to pay a moratorium and confirming that he will be subject to prosecution if he commits any crime in the future.
The Washington Post, which was acquired by Mr. Bezos, was actively addressing this AMI scandal called the 'Catch and kill problem.' So AMI's Chief Commercial Officer Dylan Howard has instructed reporters to explore 'Mr. Bezos's personal life.'
In September 2018, Lauren's older brother Michael sent an email to Andrea Simpson, an AMI reporter who began investigating Bezos. Michael hinted that he had important scandal information that would be useful to Simpson, and said he wanted to buy it for more than $ 100,000. Simpson tried several times to find out who had the scandal, but Michael set up a face-to-face meeting in early October because he suggested selling to other media and raising the purchase price. So Michael showed Simpson a photo or text message with his face hidden, and Simpson thought, 'This may be Bezos.'
In the end, Michael revealed that the scandal was for Bezos, signed a contract to protect the anonymity of the informant as much as possible, and the AMI was information for $ 200,000. I bought it. In addition, Mr. Michael did not reveal that Mr. Bezos's affair partner was Mr. Lauren, but the reporter of National Enquirer who followed Mr. Bezos's trend immediately said that Mr. Lauren was the partner. I heard that I noticed.
Michael, who continued to cooperate by sending text messages and photos to AMI, said that Bezos and Lauren had an open relationship and it was only a matter of time before the affair was found all over the world. , Claims that he did not betray his sister. 'Everything I did protected Jeff, Lauren, and my family.' 'I don't sell anyone,' Michael said.
AMI, who was waiting for the timing to publish Mr. Bezos' scandal, sent an email to Mr. Bezos and Mr. Lauren on January 7, 2019, starting with the writing 'I request an interview about your love affair'. did. In response, Lauren, who didn't know his brother Michael was the informant, asked a National Enquirer reporter to contact him to find out what information he had. That thing. Michael accepted the request for $ 25,000 a month and contacted Howard, who already knows each other's circumstances.
Meanwhile, Bezos instructed Amazon's public relations department to report 'the collapse of the couple's life with Mr. Mackenzie' on January 9, and announced that he will divorce Mr. Mackenzie on his official Twitter account. Did.
pic.twitter.com/Gb10BDb0x0 — Jeff Bezos (@JeffBezos) January 9, 2019
Bezos' preemptive AMI published an online Bezos scandal online on the evening of the 9th and immediately sold an 11-page extra. Then, in the next five days, we released information, including private texts about Mr. Bezos and Mr. Lauren. A few days later, Michael mediated the ceasefire between the two, and Michael expressed his appreciation for AMI's cooperation in an email to Howard of AMI. Howard also promised to bring Michael to the graveyard as a source of information if he didn't speak.
However, dissatisfied with the decision, Bezos orders security adviser Gavin Devecker to investigate the source. Devecker, who moved to confirm the source, questioned in his interaction with Michael and told the liberal news site The Daily Beast , 'Debecker found out that Michael was a likely source.' I posted an article with. At the same time, the National Enquirer report hinted at the possibility of political retaliation against Mr. Bezos and highlighted the composition of 'President Trump & National Enquirer vs. Bezos & The Washington Post.' ..
There was no clear evidence of this composition, but the allegations that 'the AMI supporting President Trump reported Mr. Bezos' scandal in political retaliation' are extremely dangerous to the vulnerable AMI in the judicial transaction. It was. In a hurry, AMI started negotiations with Mr. Bezos's side, but at the timing when AMI used the 'photo of Mr. Bezos' at hand as a negotiation material, Mr. Bezos was 'threatening from the tabloid'. We issued a statement claiming that we were able to completely outperform AMI.
Amazon CEO Bezos confesses to being threatened by tabloid magazine with 'sexy nude photos'-GIGAZINE
by JD Lasica
In addition, Devecker published an article suggesting that the way the National Enquirer reporter obtained the information was 'hacking the iPhone by the Crown Prince of Saudi Arabia, ' claiming that it had nothing to do with political retaliation. To hunt down. Ultimately, AMI had to reveal that all sources were Michael to prove his innocence.
'Mr. Bezos avoided skeptical media and appealed directly to the general public, only slightly hurt the facts in the process,' Bloomberg said of Bezos' turn around when the scandal was reported. He intuitively sensed what the weaknesses of AMI were and attacked them from the outside, just as he defeated his rivals. ' did.
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