Using a good microphone in a video conference gives the other person a smart impression
The pandemic of the new coronavirus has led to a rapid increase in the number of meetings held in remote environments, and video conferencing tools such as Zoom and Microsoft Teams have become widespread. However, since video conferencing communicates with the other party through a microphone and camera, its sound quality and image quality are highly dependent on the environment. Thomas McKinley, the founder of marketing research firm Ariyh, explains that the sound quality of conversations in such video conferences greatly affects the impression of the other party.
High quality audio makes you sound smarter --Ariyh
'If the content you're listening to sounds good, people consider it'more important',' McKinley said. For example, when talking with a video conferencing tool, people tend to think that the speaker is more intelligent and competent and like it when the conversation quality is high.
According to Mr. McKinley, two types of audio for lectures by physicists at academic conferences were prepared, 'high-quality sound' and 'low-quality sound', and as a result of conducting an experiment to let the subjects hear, 'the content of the lecture is The number of subjects who evaluated it as 'excellent' was 19.3% higher when they heard high-quality sound.
In addition, the high-quality and low-quality versions of the movie presenting the research content were released on YouTube, and 'Did the speaker speak well?' 'Did the speaker seem wise?' 'Does the speaker like it?' An experiment was also conducted in which a questionnaire was taken to evaluate 'Did you think the research content was important?' On a five-point scale.
The graph below shows the experimental results. The vertical axis is the score on a 5-point scale. The dark-colored graph is the result of the high-quality sound version, and the light-colored graph is the result of the low-quality sound version. Looking at this, in all four questions, the high-quality version scored higher than the low-quality version.
Basically, as people become more difficult to understand information, they tend to underestimate the reliability of that information. McKinley also argues that the reliability of information also affects the impression of the sender of the information, so if the content being spoken is difficult to hear, the impression of the speaker will also deteriorate.
To improve sound quality in remote meetings, you need to use a high-quality microphone, have a high-speed Internet connection, and minimize background noise. 'Always consider using a high-quality microphone for video conferencing,' McKinley said. 'It's also a good idea to consult a sound engineer to check and optimize sound quality in advance.' 'Video conferencing If you can't control your sound quality, tell the other person about it, which will reduce the negative bias your listeners have towards you. '
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