Apr 14, 2021 09:00:00

It turns out how much the price of Lego block differs from country to country, the maximum price difference is 6 times

The plastic block toy 'Lego' has a history of more than 80 years and is a popular toy sold all over the world. Many types have been sold so far, but the prices range from thousands of yen to over 100,000 yen for high prices. John Cole, a reporter of the toy review site 'The Toy Zone', explains how much such Lego is sold all over the world.

The Cheapest Country to Buy LEGO in the World 2021

https://thetoyzone.com/the-countries-that-pay-the-most-and-least-for-lego

Mr. Cole used VPN to access the Google shopping page of each country, checked the prices of eight major LEGO set products predetermined, and summed all of them to calculate the average price. The map below shows the average price of Lego in each region, the highest price is Ecuador $ 672 (about 73,000 yen), the cheapest is Hong Kong $ 111.12 (about 12,000 yen) ..

By region, the United States is one of the cheapest countries to buy Lego, with an average price of $ 129.56. In the United States, production volume is increasing due to market expansion and an increase in retailers, and production costs and prices are decreasing. In addition, it is said that it is sold at a low price in Mexico due to the influence of the price drop in the United States.

Prices in South America vary widely from country to country. The cheapest price is $ 225.13 in Peru, but the highest country is $ 672 in Ecuador. However, this is because the only set that can be purchased in Ecuador is

a product called 'Lego Boost Creative Toolbox ', so the average price is based on the price of this set. By the way, this set is also sold in Japan and can be purchased at Amazon.co.jp for 20,000 yen at the time of article creation.

Europe looks like this. Among them, Denmark is the birthplace of Lego, and despite the relatively high cost of living compared to other countries, the price is the lowest in Europe. Also, because of its birthplace, Denmark has a variety of sets and various limited sets. The prices of Lego in European countries are almost side by side, and the highest country is Cyprus at $ 162.08 (about 18,000 yen).

In the Middle East, Central Asia and Africa, the lowest price is $ 129.74 in Kazakhstan. Next is South Africa at $ 138.03 (about 15,000 yen). In South Africa, the actual LEGO store just opened in 2018.

The Asia / Oceania region looks like this. The cheapest city is Hong Kong at $ 112.12, the lowest in the world. The reason for this price is that the Lego factory in China, which is adjacent to Hong Kong, produces a large amount of Lego, and the production volume is about 80% of the whole of Asia. Cole also explains that the low price is also due to the large number of LEGO specialty stores and large stores in Hong Kong. In addition, Japan is 161.1 dollars (about 18,000 yen), which is average in the Asian region. The highest price is Indonesian $ 199.53 (about 22,000 yen).

Mr. Cole has released price data of set products in each country, including these average prices, and said that he would like it to be used as a reference when purchasing Lego.