Twitter acquires newsletter distribution service Revue, making it possible to send newsletters for free



On January 26, 2021, Twitter announced that it had acquired

Revue , a newsletter distribution service. As a result, Revue has announced that it will begin offering an option to publish a newsletter for free.

Making Twitter a better home for writers
https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers.html

We're joining Twitter! | Revue
https://newsletter.revue.co/issues/we-re-joining-twitter-303973

Twitter acquiring newsletter publishing company Revue --Axios
https://www.axios.com/twitter-newsletter-publishing-revue-8a74f20d-61c9-4095-9b3c-202c3b3fe77c.html

Twitter updated its official blog on January 26, 2021 and announced that it has acquired Revue, a newsletter distribution platform for writers and publishers. Revue is a start-up company founded in the Netherlands in 2015 with a total of five employees, including two founders. Twitter hasn't disclosed the purchase price, but according to the corporate database Crunchbase , Revue has raised a total of 400,000 euros so far.



In a statement, Twitter's vice president of publisher services, Mike Park and others, said in a statement, 'To dramatically accelerate Twitter's efforts, we have acquired Revue, which makes it easy for anyone to send a newsletter.' On Twitter, he pointed out that the community of writers and readers is developing like no other SNS, and introduced a model that sends a newsletter for a fee for writers who want to make money. 'To do' was explained as the reason for this acquisition.

According to Park and others, it will be easier for writers and readers to connect with each other by making it easier for followers to subscribe to newsletters on Twitter and adding new settings for talking to subscribers on Twitter. The policy is to consider the function. It is also being considered to provide some incentive for writers who have turned Twitter users into newsletter subscribers.

Revue co-founder Martijn de Kuijper also announced that in the newsletter delivered to its users, there will be a new option to start sending newsletters for free. The free version can deliver the newsletter to up to 50 people. In addition, the fee for the paid version, which can send emails to up to 40,000 people, will be reduced from the previous 6% to 5%.

Twitter has announced that Revue's new features will 'make everything work seamlessly within Twitter.' Meanwhile, Kuijper said, 'For now, we will continue to operate as an independent entity, but how to make it easier for our readers to find and make deeper connections. Please look forward to the follow-up report on how we will work with Twitter, 'he said, and for the time being, he intends to explore the ideal service while maintaining independence. Was shown.

in Web Service, Posted by log1l_ks