Free Photoshop time saving method, design tips, SNS buzzing method, etc. All you want to receive 465 sessions 'Adobe MAX 2020' held, I asked the people inside about various development secrets
Adobe holds the creators' festival
Adobe MAX 2020 | October 20-22 World Simultaneous Online
https://maxjapan.adobe.com/
To participate in Adobe MAX 2020, first click 'Registration / Login' at the top right of the above page.
Click 'Register / Sign In'. '
Since I already had an Adobe account this time, enter the account name and password and click 'Sign in'.
Click Allow access.
Then, the following dashboard was displayed. Press 'Open Catalog'.
A list of a total of 465 sessions will be displayed. There are more than 40 Japanese sessions, and you can choose to display Japanese subtitles for English sessions as well.
The session about Adobe Photoshop is a 30-minute session that explains how to use it for beginners ...
A session explaining Photoshop automation tips and time-saving techniques
There are things for different levels of users, such as Photoshop hidden techniques and sessions that teach advanced techniques.
A little further away from Adobe products, there are also sessions explaining how freelance designers can be told, 'I'll definitely ask you again next time.'
There is also a guide for those who work in the company to go through the project.
There is also a session called 'Effective Strategy for Acquiring TikTok Followers' that can be used by both professionals and amateurs. This is what
Sessions that simply express what many people would like to know about 'creating efficient and effective social media content' Various sessions are held in this way
'Creating content for social media that viewers stop involuntarily'
There was also a 'hint for creating a higher-grade interview video' that could be useful for YouTubers and content distributors. Emmy Award-winning documentary director
If you have a session you want to watch, press the white button at the bottom left of each session and the button will turn blue and say 'Scheduled'.
When you press 'My Schedule' ...
The calendar is displayed as shown below ...
I was able to confirm that the session for which I pressed the button earlier is registered here. By creating your own calendar, you can easily organize the sessions you want to watch.
In addition to Adobe MAX 2020, where various sessions will be held, the release of Illustrator for iPad and new features of Photoshop will also be announced. So, I asked Mr. Belsky, Executive Vice President and CPO of Creative Cloud, about new features and development secrets in an online interview.
Q: Q:
The iPad version of Illustrator will be released on October 20, 2020. Please tell us what you emphasized when developing the iPad version of Illustrator.
Adobe Illustrator now supports iPad | Adobe Illustrator
https://www.adobe.com/jp/products/illustrator/ipad.html
Scott Bellsky (Belsky)
The iPad version of Illustrator was developed in collaboration with users who frequently use Illustrator, focusing on 'what do users need when working on the iPad' and 'what are the functions that will be easier with the iPad version'. Did. There are many new discoveries in this, which has led to improvements in the desktop version.
Q: Q:
I think that the mobile migration of Adobe's major software will be completed with the advent of Illustrator for iPad, but what kind of fields are you planning to expand in the future?
Belsky:
First, we see desktop products as so-called 'systems.' Creativity shouldn't be tied to the desktop, so Adobe software must be available everywhere and easy to collaborate with others.
Following the iPad support of Photoshop last year, we announced a new iPad version of Illustrator in 2020. We are also considering support for other technology platforms, including Microsoft Surface. We will respond to where there is a need.
Q: Q:
The iPhone version has arrived in Fresco, but why did you decide to make an iPhone version as well as an iPad version?
Adobe Fresco | Sketch & Paint App-Draw watercolors and oils on your iPad
https://www.adobe.com/jp/products/fresco.html
Belsky:
When it comes to creativity, everyone, whether it's a video director or a photographer, has their own 'story.' And at any given time, the starting point is a 'sketch', and creative begins with expressing what you see and what comes to your mind. Therefore, we believe that in order to increase creativity, we must go through the process of 'hand-drawing'.
The Fresco iPad version has been very successful and is accepted as a powerful application all over the world. Research has shown that brushes such as oil and watercolor are important to users, and at the same time, it turns out that many users are somehow sketching ideas that came to their mind when they only had a smartphone at hand. It was. From here, I thought that the ideas recorded on the smartphone should be inherited and worked on the iPad version or desktop version of Photoshop. Fresco is part of a system called Photoshop.
Q: Q:
In 2019 in an interview of Mr. Scott Pureposuto Adobe is 'human doing' How do not have the other companies are training the AI from the unique data that's how 'are making the work,' I heard . Please tell us if there is a part of Adobe's AI utilization field that you are currently focusing on, 'This is Adobe's unique use of data.'
Belsky:
A new feature of Photoshop called 'Neural Filter' was announced, which is made using AI. Neural filters make our data model available to everyone. I think this is a breakthrough moment for AI for creativity.
You can read about neural filters from the following page.
Neural filter
Open the photo in Photoshop as shown below and click 'Filter' from the menu.
Select 'Neural Filter'.
Make the smiling man's face even more smiling ...
You can change the direction of your face just by moving the slider.
Also, as shown below, there are photos with acne scars on the skin ...
Simply move the slider to automatically process the skin into a smooth skin. In the past, it took time to select each element in the image and process it, but it is completed in a blink of an eye.
Belsky:
Some of the 'unique data' we have is 'how photographers look good in their photographs.' We also understand how creators synthesize and edit because many users share the data. By creating an algorithm based on this information, Adobe will be able to do what it used to take three hours in three minutes or three seconds.
Q: Q:
I would like to know the background behind the launch of new free material on
Belsky:
Adobe Stock is constantly adding photos, videos, audio, 3D materials, and graphics to its collections and has a very high reputation.
We've found that non-professionals want to start the creative process in Photoshop with some content rather than a blank page. Since many people start editing from some material, it is important for a new generation of people called 'content first creators' that 'some material exists as stock and it is free', and Adobe's Before becoming a customer, I thought it was important to have people play with such tools.
Another reason we started making the service free is that Adobe Stock's strategy is to make users aware of the value of the entire collection by finding content and making it available for free. ..
You can also read the awesomeness of the search technology installed in Adobe Stock from the following article.
Adobe MAX 2020 will also host a session where Scott Prepost will talk about Adobe's machine learning.
Q: Q:
While more machines are using the ARM architecture on both PCs and Macs, Adobe apps
Belsky:
As previously announced, Adobe will support Microsoft and ARM relationships and will work closely with Apple Silicon. Support for these new platforms will take place in 2021. We look forward to delivering unprecedented performance products to the world's best creators with the best software and the best hardware.
Q: Q:
Has the pandemic of Severe Acute Respiratory Syndrome (COVID-19) changed Adobe and its users? Also, please let us know if there are any apps that are in particular demand under the pandemic.
Belsky:
There are challenges in every crisis, but they can also be seen as an opportunity to do something different.
Over the last eight months, people around the world have changed the way they work, increasing the need for digital collaboration. People who were thinking 'let's put a hold on the use of new technologies' suddenly started using them ... that's what's happening in the creative world right now.
People who thought they couldn't work digitally started working digitally, and more and more people on the team shared brushes, fonts, and more with the Adobe Creative Cloud library . Video editing has also become more popular than before. There is an increasing need for people to edit family videos for personal use, as well as for people who shoot things like online courses and stream them live. In addition, cloud documents and co-editing with Adobe XD are becoming more popular.
In addition, Adobe Max 2020 also holds a session that explains the tips of co-editing.
Q: Q:
In the pandemic, the importance of online information is increasing, and ensuring the reliability of content is becoming more important. What approach does Adobe take to this?
Belsky:
As a first step in enabling users to detect tampering, I think we should allow content creators to attach identities to their content. This provides information that enables people who find content on social media to check the source of the content and recognize tampering. This information will help consumers determine if they can trust the content.
On Twitter, an authenticated account has a check mark, but with this check mark, you can trust that the information is 'from the person'. I would like to bring this kind of concept to the world of media. The
Q: Q:
Adobe products have established a solid position as a toolset for creators, but in recent years there has been an increase in creative users between amateurs and creators. Do you have any ideas for fitting such an intermediate layer?
Belsky:
I also think about this. The first solution is to increase the number of non-professional products. Products such as Adobe Spark , Photoshop Camera , and Adobe Premiere Rush are more for people who want to create professional-looking content but haven't been trained for hours. I understand that these products are also in demand because they are doing very well.
Another point is to 'increase product tutorials' and 'provide a more sophisticated interface to the product'. We provided a new design during the pre-release of Premiere Pro . I think this is a big step towards getting more people to use Premiere Pro.
There are also many tutorials in Photoshop. We hope that these training videos will allow users to download Photoshop, enable them to use Photoshop in a short amount of time, and enjoy a successful experience.
Photoshop Tutorial | How to use Photoshop
https://helpx.adobe.com/jp/photoshop/tutorials.html
Q: Q:
Has there been any change in the user base with the advent of Photoshop for iPad?
Belsky:
When the iPad version of Photoshop was announced, the user's reaction was divided into two. Immediately after the announcement, one user said, 'The desktop version of Photoshop is too difficult to handle, so I'm happy to see the iPad version with a simple interface.' On the contrary, some people who have been using the desktop version of Photoshop for a long time responded that 'this is not enough, that is not enough'. We listened to these customer requests and prioritized the development of the ones with the highest demands so that they could be provided on the iPad.
The desktop version of Photoshop itself has grown over the course of 30 years. Similarly, Photoshop for the iPad needs to grow, and this year alone is making significant progress.
Q: Q:
What are your thoughts on investment and development plans in fields such as AR that have not yet been evaluated?
Belsky:
Investment is increasing in the area of incubation. In particular, efforts for 3D and immersive experiences are increasing. Paste textures on 3D objects Substance is widely used in the gaming industry and is an essential tool in the AR and 3D world. We are also focusing on creating toolsets such as Adobe Dimension used to create 3D objects and Adobe Aero to create AR scenes, and we would like to support the field of 3D works in the future. I'm confident that we're moving from graphics to mobile to 3D, and we need to enable our customers to succeed there.
Q: Q:
There were many announcements about new technologies, but is there anything that Marc Levoy, who was developing Pixel at Google, was involved in?
'Brain' of Pixel camera to develop 'universal camera' with Adobe --GIGAZINE
Belsky:
It's been a few months since Mark came to us, and I really feel the awesomeness of the world's experts. Mark has a sculpture in computational photography and is working with our team on the future of digital photography. Working with teams such as Lightroom , Photoshop and Photoshop cameras has already affected our roadmap. I think that Mark will be involved in various things in the future, so please pay attention.
In addition, you can participate in Adobe MAX 2020 from the following.
Adobe MAX 2020 | October 20-22 World Simultaneous Online
https://maxjapan.adobe.com/
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