A country with a low online shopping rate due to lockdown to prevent the spread of new coronavirus infection is 'a leap of evolution for 10 years'

Due to various measures taken as measures to prevent the spread of the new coronavirus, there are major changes in the way of living and working. In the case of Italy, online shopping has not taken root until now, but it seems that online shopping has taken root at once after this corona disaster.

Pasta, Wine and Inflatable Pools: How Amazon Conquered Italy in the Pandemic --The New York Times

Italy is a country where the traditional shopping style of 'buying things at stores' is particularly strong, and that style did not change even when Amazon, a major online shopping company, entered the market in 2010. According to the ' 2019 online shopping utilization rate ' surveyed by EU statistics group Eurostat, the UK was 87%, Germany was 79%, France was 70%, and the EU average was 60%, while Italy was. At 38%, only Romania (23%) and Bulgaria (22%) were lower.

The reason why online shopping did not spread in Italy was due to the delay in the spread of high-speed Internet and the underdeveloped road infrastructure in the south.

However, because the lockdown made it impossible to go out, even Italians started using online shopping. More than 2 million Italians have used online shopping for the first time on the occasion of the corona wreck, and the Italian retail consortium Netcomm described it as 'a 10-year evolutionary leap.'

E-commerce, 10-year leap in Italy. But the gap is still to be filled --News1 English
https://www.news1.news/n1/2020/05/e-commerce-10-year-leap-in-italy-but-the-gap-is-still-to-be-filled.html

Italy then succeeded in combating the new coronavirus, which was unlocked in May 2020. People have returned to the store that has reopened, but the trend toward online shopping has not been stopped.

Ludovica Tomasiello (19 years old), a university student studying languages, is also one of the people who could not return due to the charm of online shopping. Before March 2020, I had no experience using Amazon, but I was worried about the scrunchie I saw on TikTok, so I used Amazon for the first time. The store reopened in May 2020, but it seems that Amazon feels that it has the advantages of 'convenience,' 'many choices,' and 'cheap price.'