Sep 28, 2020 22:00:00

'MOW PRIME Hokkaido Tokachi Azuki', which has a rich taste with rich milk and carefully selected azuki bean mariage, has appeared in the MOW luxury series, so I tried it.

Morinaga Milk Industry's ice cream brand '

MOW ', which aims for the natural taste of the material without using emulsifiers and stabilizers, has created the ' MOW PRIME ' series, which aims for a more luxurious taste. As the first MOW PRIME, ' Hokkaido Tokachi Azuki ' appeared on September 21, 2020, so let's eat and see what the MOW that has evolved into a more luxurious taste is finished. It was.

MOW PRIME Hokkaido Tokachi Azuki ｜ MOW Ice Cream
https://mow-ice.jp/lineup/azuki.html

The first MOW PRIME, 'Hokkaido Tokachi Azuki,' has a red-based package with 'MOW' written in gold and 'PRIME' written in black.

By type of ice cream, it is classified as

ice milk with a milk solid content of 10.0% or more and a milk fat content of 3.0% or more. The raw materials are as follows and the content is 140 ml.

The calories per cup is 270 kcal, the carbohydrate is 39.4 g, and the salt equivalent is 0.14 g.

When you open the outer box, it looks like this.

Perori the inner pig.

Azuki bean paste sits in the middle of the ice cream. This azuki bean paste is made from azuki beans from Tokachi, Hokkaido, and salt is added as an accent.

First of all, I will eat the vanilla ice cream part. The vanilla ice cream is mixed with condensed milk, and it is said that it has a richer and richer taste than usual. The aroma of milk is stronger than that of normal MOW vanilla, but the ice cream itself melts in the mouth and is easy to eat.

Although the azuki bean paste is finished with a fairly strong sweetness, the azuki flavor and graininess remain firmly. Even if you take the azuki bean paste out of the freezer and eat it immediately, it melts smoothly in your mouth, so the overall texture is very smooth. If you eat it all at once with a fairly rich taste, it will overwhelm the vanilla ice cream part, but since you can change the distribution with vanilla ice cream as you like, it is also good that you can eat crisply with your favorite balance.

The azuki bean paste is about half the height of the cup, and the surface is frosted, but the inside is smooth like this. It may look less, but the taste of azuki bean paste is quite strong, so this amount is just right for the balance.

MOW PRIME's 'Hokkaido Tokachi Azuki' is on sale at mass retailers and convenience stores nationwide for 160 yen excluding tax.