Select and display a representative tweet that Twitter shows 'why this entered the trend'

By looking at the trend of Twitter, you can grasp what kind of people, things, and events are talked about, but there are some things that you do not understand at all why you are entering the trend. It was revealed that Twitter will make changes to extract and pick up the typical tweets that can be grasped by the phrase so that it is possible to understand why it became a trend even in such cases.

Adding More Context To Trends

The following are the trends in Japan as of 10:00 on Wednesday, September 2, 2020. 'RTX30' is a new video card announced by NVIDIA at an event held early this day. However, I can't tell what the word 'Pokemon Master SEX' was, which was the second most important, and why it became a trend.

A new measure announced by Twitter is that it will be possible to understand what these trends are. Tweets that are selectively displayed to understand the context of the trend will be evaluated using both the algorithm and the curation team.

The concrete example that Twitter showed is as follows. When the hashtag '#Kpop' enters the trend, you can easily understand the reason for entering the trend by displaying the tweet of new album release by the artist.

Twitter trends can sometimes have a negative effect. SNS-critical actor Sasha Baron Cohen describes Twitter as 'a lie and a malicious super spreader' and demands that the trend feature be suspended.

. @Twitter is a super-spreader of lies and hate.

Tweet @jack and tell him to pause Trending Topics before the election.

Stop disinformation.

Save democracy. #UntrendOctober https://t.co/TZyjI8TC4c

— Sacha Baron Cohen (@SachaBaronCohen) August 30, 2020

Twitter plans to make further improvements to increase the transparency of trends.