Aug 14, 2020 11:05:00

It is reported that 'Apple ONE', which can collectively subscribe to multiple subscriptions such as Apple Music and Apple TV + at a low price, will appear

Bloomberg reported that Apple plans to offer a new service, ' Apple ONE, ' that allows you to subscribe to subscription services such as '

Apple Music ', ' Apple TV+ ', and ' Apple Arcade ' at a low price. Apple ONE will be available as soon as the 'next iPhone' is released.

Apple (AAPL) Readies'Apple One' Subscription Bundles to Boost Services-Bloomberg
https://www.bloomberg.com/news/articles/2020-08-13/apple-readies-apple-one-subscription-bundles-to-boost-services

Apple reportedly launching subscription bundles with new iPhones this October-The Verge
https://www.theverge.com/2020/8/13/21366185/apple-one-subscription-bundle-launch-october-2020-tiers-prices

According to information that Bloomberg obtained from an anonymous source, Apple ONE has multiple plans. The most basic plan is a set of Apple Music and Apple TV+, and higher storage plans will include additional storage capacity of Apple Arcade, Apple News+ , and iCloud. At the time of reporting, Apple ONE is still in the planning stage, so plans etc. may be changed.

In addition, the high-priced plan is expected to add a virtual fitness service ' Seymour ' developed by Apple for iPhone, iPad, and Apple TV. According to sources, Seymour is comparable to similar services offered by Nike and others.

The advantage of Apple ONE that integrates multiple subscription services is 'price' and 'working with

family sharing function'. Apple ONE will be cheaper about $ 2 to about 5 dollars (about 530 yen) per month in both plans, compared to separately subscribing to each subscription service. In addition, Apple ONE is mainly intended for users of the 'family sharing' function that can share the subscription service with up to 6 people, and it costs $ 45 (about 4800 yen) per month if you contract separately for the main service However, Bloomberg says that it will be less than $ 40 (about 4300 yen).

Apple's subscription service has annual revenue of about $50 billion (about 5.3 trillion yen), accounting for about 18% of total sales, and has been a growing segment for the company in recent years. While services such as advertising and Apple Care are being affected by the new coronavirus, Apple is expected to focus on subscription services, and for new buyers of Apple TV, ``Apple Arcade 1 year free contract It is reported that they are also considering services such as 'grant rights.'