Apr 03, 2020 19:00:00

`` World's most expensive font / typeface '' with over 500,000 yen

Most exclusive fonts and in the world

typeface (the typeface), Martin Silver Tanto's graphic designers have together. It seems that the most expensive thing costs 4440.99 euros (about 520,000 yen).

The most expensive typefaces in the world-Martin Silvertant-Medium
https://medium.com/@msilvertant/the-most-expensive-typefaces-in-the-world-d025923084f0

◆ JHA Bodoni Ritalic : € 440.99 (about 520,000 yen)

According to Silver Tanto, the most expensive font in the world is 'JHA Bodoni Ritalic'. The JHA Bodoni Ritalic is far too expensive from other fonts, so Silver Tanto said, 'I think it's a price that's both joke and marketing. I don't think anyone has ever purchased this font '.

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Lexicon : 3592 euro (about 420,000 yen)

Lexicon is a typeface with 24 fonts from

The Enschedé Font Foundry . The price is very high at 3592 euros, but this price is based on the purchase of a typeface containing 24 fonts. If you purchase the included fonts individually, the price per font is 281 euros (about 33,000 yen).

◆ Trinite : 3368 euro (about 390,000 yen)

Trinite, like Lexicon, is a font made by The Enschedé Font Foundry. This is also a set of 29 fonts, and if you purchase the font alone, it costs 281 euros like Lexicon.

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Ruse : 3255 euro (about 380,000 yen)

Ruse, like Trinite and Lexicon, is a font made by The Enschedé Font Foundry, and contains 22 fonts. If you purchase the included fonts individually, the price will be 562 euros (about 66,000 yen), twice as much as the fonts included in Lexicon and Trinite.

Silverthant cites three factors: 'exclusivity', 'quality control', and 'publisher' as the reasons why the three fonts from The Enschedé Font Foundry are so expensive. First, as 'exclusivity,' Silvertant states that 'higher prices allow typefaces and typemakers to maintain their exclusivity. These fonts are rarely found in print, Gives you a special feeling. ' In addition, setting the font price high creates a situation where not all designers can easily use fonts, and only high-quality designers who can pay high prices can use fonts. Silver Tanto is doing 'quality control'. In addition, Silver Entant explains that The Enschedé Font Foundry sells fonts and typefaces to publishers rather than individual designers, so 'font prices are set higher.'

'It's also possible that you're intentionally setting high prices for promotions,' Silvertant pointed out. Lexicon and Trinite have long been known as 'the most expensive typefaces', and these types of styles also seem to have a high reputation, but this is described as 'the positive effect of setting a high price'.

As an example of using Lexicon, books such as the Dutch dictionary Van Dale are mentioned. However, Silverthant said, 'I have never actually seen it with my own eyes.'

'I met at a shopping center in Rotterdam,' says Silvertant, an example of using Trinite. It seems that Trinite was printed on the window glass of the bookstore, says Silver Tant, 'I loved seeing this typeface. It is a very unique typeface.'

The following is a photograph of Trinite found by the bookstore window by Silver Tanto.

Besides, Mr. Silver Tanto is Trinite and design company that has worked in the past Frutiger seems to have been used in combination with a typeface that. However, Silvertant says, 'I do not know in which project these fonts were used.'

Ruse is used in Gerrit Noordzij's book, The stroke , and Silvertant says, `` A lot of people hate Ruse, but I found it fun to read books printed in Ruse. '.

In addition, as a cheaper typeface than the font of The Enschedé Font Foundry, the typeface of the Dutch Type Library is listed, for example, DTL Fleischmann is 1755 euro (about 200,000 yen), DTL Argo is 2835 euro (about 330,000 yen) is.