When experts analyze what is `` AirPods Pro '' where Apple gave a tremor, what is better
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Apple launched AirPods Pro in October 2019 as a new lineup of AirPods wireless earphones. Neil Cyberto, who runs Avalon Avalon , analyzes Apple independently on the appeal of AirPods Pro and AirPods and the strategies Apple has taken.
Above Avalon: AirPods Are Becoming a Platform
https://www.aboveavalon.com/notes/2019/11/19/airpods-are-becoming-a-platform
◆ Charm of AirPods Pro
One of the highlights of AirPods Pro is that Cyberto first mentions how to launch the product. AirPods Pro was announced in a press release about one month after the September 2019 event at Apple's Steve Jobs Theater .
Cyberto says that the announcement of AirPods Pro follows the approach that was followed when AirPods was announced. AirPods was launched to the world at an Apple event in San Francisco in 2016 with just a 5-minute introduction during the launch of the iPhone 7/7 Plus and Apple Watch Series 2. Initially, AirPods was positioned as a new feature on iPhone 7 and iPhone 7 Plus.
`` IPhone 7 '' and `` iPhone 7 Plus '' finally appear, equipped with water resistant function and earphone jack disappears-gigazine
AirPods Pro has two major features: 'active noise canceling (ANC)' and 'external sound capture mode', in addition to 'a case that can be seamlessly paired with a device and has a charging function'. For many, Cyberto speculates that AirPods Pro will be the first ANC headphones. In addition, the external sound capture mode is a function to cope with the strength and weakness of ANC headphones that you can not hear external sounds, and `` It is also a function that users who have used ANC headphones have wanted ''. Saibert says:
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◆ AirPods sales
Cyberto estimates that Apple sold about 35 million AirPods in 2019. Mr. Cyberto also estimates that revenue from AirPods will double from the previous year, to about $ 6 billion.
The chart below shows the sales volume of Apple products until 2019. The vertical axis shows the total sales volume, and the horizontal axis shows the number of quarters since the launch. The blue line shows the iPad series, the light blue line shows the AirPods, the red line shows the iPhone series, the green line shows the Apple Watch series, and the gray line shows the sales of the iPod series. In the three years since 2016, Apple has sold about 61 million AirPods and about 60 million iPhones. AirPods overlaps the line with the iPhone, indicating that sales volume is almost the same trend.
Also, in a questionnaire conducted by Mr. Cyberto, about 30% of respondents said that they use two or more AirPods. In addition, about 41% of those who purchased an AirPods with a wireless charging case said they were still using the previously purchased AirPods. In addition to the growing number of AirPods owners, Cyberto predicts that sales of AirPods have increased further, with the emergence of people using more than one pair of AirPods.
In addition to making approximately 2.1 billion iPhones and iPads in 2019, Apple makes nearly 70 million AirPods and Apple Watch wearable devices annually. When it comes to wearable devices, Apple is the dominant company, and 'AirPods can be said to be an ear-only computer,' said Cyberto. As of 2019, about 45 million people are wearing AirPods, and Mr. Cyberto predicts that if AirPods penetrates smoothly, more than 100 million people will be wearing AirPods around 2021. You.
Apple is taking AirPods Pro as an alternative to AirPods, but expanding its lineup based on features. AirPods Pro is positioned as a high-end AirPods with ANC. Cyberto estimates that Apple will continue to pursue this strategy in the future, predicting that the AirPods lineup will go from a minimum of $ 99 (about ¥ 10,800) to a maximum of $ 500 (about ¥ 55,000). Is.
By Daniel Romero
The price of AirPods is $ 159 (about 17,400 yen), but when AirPods was announced, competitors' wireless earphones were on average about $ 300 (about 32,800 yen), so the appearance of AirPods was Shocked the entire industry. Even in 2019, competitors are struggling to create products that match the price range of AirPods.
'AirPods have become the new standard for headphones, and the dedicated headphone jack for smartphones is a thing of the past. Apple's wearable devices were brought to the masses as the next generation of PCs, dominating the wrists and ears of people, It will continue to gain momentum, 'said Cyberth.
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