What happens when Apple acquires popular headphone maker "Beats"?


ByAlejandro Castro

Apple's headphone manufacturer'sBeatsTo a record $ 3.2 billion (about 327 billion yen)May acquireIt is reported as "What does Apple do when it acquires Beats?That's what Apple's employees sayBen ThompsonHe is talking.

Why Apple Is Buying Beats | stratechery by Ben Thompson
http://stratechery.com/2014/apple-buying-beats/


Apple has offered products such as Mac, iPod, iPhone, iPad,Presentation of financial report for the first quarter of FY 2014 (October-December)Sales ratio is iPhone: 56.43%, iPad: 19.91%, Mac: 11.10%, iPod: 1.69%, iTunes: 7.63%.China Mobile (China Mobile)IPhone 's share is expected to grow further as iPhone is decided to be released, but Apple' s current situation is to rely on iPhone for more than half of its earnings. Sales of iPad, Mac, iTunes etc will not be expected to become more than iPhone in the future, and because Apple is not likely to deliver large products of iPhone class as well, Mr. Thompson said " I do not have "to point out."


Looking back on the history of technology,General purpose computer· It can be categorized into 4 periods of PC · Internet · mobile, and the former three each lasted 15 years each. The mobile era has reached the seventh year in 2014, and it is expected that iOS and Android will mature as major platforms around 2020 if it is based on history. So, Mr. Thompson said, "In other words, the iPhone will remain the main product that will take revenue over the next five years."

Apple will be the first wearable device "IWatchThompson expects, "It is unrealistic to consider Apple as a rapidly growing device," though it is said that it continues to develop. Based on these expectations, Apple needs a device that raises subsidiary profit, not major products, and there is nothing as best as "Beats earphone" for iPhone accessories.


Mr. Thompson seems to hear complaints about the sound quality of Beats products many times from music nerds, but there are also people who like headphones that are too effective for that bass. Also, Beats has become popular among American teenagers and also accounts for about 50% of the share of the headphone industry, you can also see that the high design quality is recognized.


Included with Apple productsGenuine earphone (EarPods)Looking at the review column of the content, "the sound quality is getting better compared to the past", "the bass sounds better," "the treble is hard to hear" content. The quality seems to be improving from the earphone which was about the quality of Omaque when it was attached to the iPod era, but considering the tax price of 2,900 yen, few people may purchase on a standalone basis.


Furthermore, Beats is a music streaming service "Beats Music"By purchasing Beats, Thompson predicts that Apple will acquire two" Beats earphone for iPhone "" Music streaming "," he said.


In addition, both Apple and Beats have not formally commented on the acquisition, but the founder of BeatsDr. DreyA movie talking to himself "Millionaire (Billionaire)" has been leaked and can be confirmed from the following.

2014 | Dr Dre - Hip Hop's first Billionaire (Official Video) - YouTube

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