Spotify has stated that it is developing a deluxe version that will be more powerful and more expensive than its current service. Could it be the lossless audio-enabled 'Spotify HiFi' that was announced more than three years ago?
Spotify, a music streaming service, has announced that it will offer '
Spotify CEO confirms a 'deluxe' version with hi-fi audio is coming soon - The Verge
https://www.theverge.com/2024/7/23/24204520/spotify-ceo-hifi-audio-deluxe-plan-confirmed
Spotify CEO says company is in 'early days' of hi-fi audio plans | TechCrunch
https://techcrunch.com/2024/07/23/spotify-ceo-says-company-is-in-early-days-of-hi-fi-audio-plans/
Spotify confirms an even more expensive 'Deluxe' plan is in the works - Android Authority
https://www.androidauthority.com/spotify-deluxe-plan-3463639/
On July 24, 2024, Spotify announced its financial results for the second quarter of 2024. According to this, Spotify's sales in the second quarter of 2024 (April to June) increased 20% year-on-year to 3.81 billion euros (approximately 640 billion yen), operating profit increased 8% year-on-year to 266 million euros (approximately 45 billion yen), the number of paid subscribers increased 12% year-on-year to 246 million, and the number of monthly active users increased 14% year-on-year to 626 million.
During the company's second-quarter earnings call, Ek said the company is developing a plan that will be better than Spotify Premium , the most expensive existing paid plan, but did not provide details about when the service would be available.
Spotify's existing plans are only two: the 'Spotify Free Plan,' which has ads but is free per month, and the 'Spotify Premium Plan,' which costs 980 yen per month and is ad-free.
'Our plan is to offer a much better version of Spotify,' Ek said of the new service. 'It will be priced about $5 more than Spotify Premium today. It will probably be in the $17-18 price range, but it will be what we call Spotify Deluxe, with all the benefits of the regular version of Spotify. It will have a lot more control, a lot higher quality overall, and other features that we're not ready to talk about yet.'
It has been reported that Spotify is planning to release a new plan that will be more expensive and offer higher performance than the existing plan. It has been reported that the new plan, which will support lossless audio sources, will be called 'Spotify Supremium' in February 2024.
Spotify's lossless audio streaming may be offered in the more expensive paid plan 'Spotify Supremium' - GIGAZINE
Spotify announced 'Spotify HiFi' as a more expensive plan that supports lossless audio in February 2021. In contrast, its rival service Amazon Music supported lossless audio in 2019, and Apple Music started distributing lossless audio in 2021.
Spotify's competitors, such as Amazon and Apple, have multiple businesses outside of music streaming, which means they can set more aggressive pricing for their music streaming services, technology media The Verge points out. On the other hand, Spotify's main business is music streaming, so it is difficult for it to set prices like Apple and Amazon.
However, Ek said, 'There is a significant portion of our 246 million paid subscribers who want a better version of Spotify. They are passionate music fans, and they primarily want more flexibility in how they use Spotify and the music features it has,' explaining that the company is ready to offer a more powerful service.
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