People's satisfaction with life declines when the ad increases
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Advertising is ubiquitous in the real world as well as in the digital world. As the amount of advertising has increased dramatically in recent decades, it is only natural to find out if advertising is harmful to human health is Crée working at Swiss Ree・ Ms. Michel. To understand the link between advertising and human well-being, Michel et al.'S research team uses data collected from 27 European countries.
Advertising as a major source of human dissatisfaction | VOX, CEPR Policy Portal
https://voxeu.org/article/advertising-major-source-human-dissatisfaction
In the nation, various variables are considered to affect happiness. In particular, variables such as “the level of welfare improvement” and “the unemployment rate” have been found to have a great influence on the state of well-being from several past studies. However, research on subjective well-being in recent years hardly considers the influence of advertising, and there is no international research result to measure the advertising effect for adults.
As a study of human well-being, research published in 1974 suggested that happiness would not increase even if society became richer. The reason why such a thing happens is thought to be because a mechanism is born that makes you feel that you are not happy in comparison with your neighbors.
From this research result, assuming that 'humans measure their own happiness in a relativistic manner', it means that if a neighbor purchases a new car, the joy and happiness for the new car purchased by him will be taken away. Research to verify the effects of humans comparing themselves with others has been published in 2018, and the effects have been demonstrated. On the other hand, other studies have also provided long-term evidence that human 'envy' feelings have a negative impact on happiness. There have been studies to investigate the adverse effects of advertising on health, and recent studies have suggested the possibility of harmful effects on children. However, there were no research results that showed conclusive results.
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Therefore, Michel et al.'S research team is conducting research to prove the negative connection that exists between advertising and human well-being. The research team randomly sampled and used data from surveys conducted in 1980 to 2011 for 900,000 people in 27 countries. Analysis of the data shows that if the ad spending increases, people's living satisfaction falls, and if the ad spending decreases, their living satisfaction rises.
The graph below is a graph that shows the relationship between ad spending and people's life satisfaction, created based on analytical data. The vertical axis represents people's life satisfaction, and the horizontal axis represents advertising spending. Simply put, the more you spend on advertising (that is, more advertising), the less people's lives are being reduced.
The above blue graph 'Bottom Tertile' includes Czech-Germany (from 1989), Estonia, Finland, Lithuania, Hungary, Latvia, Poland, Romania, Slovakia, and the red graph 'Middle Tertile' includes West Germany (before 1989) · Bulgaria · England · Denmark · Slovenia · Netherlands · Turkey · Spain Green Graph 'Top Tertile' includes Austria · Belgium · France · Greece · Croatia · Ireland · Italy · Norway · Portugal is.
The research team has used regression analysis to show that advertising's negative impact on life satisfaction is not correlated with both variables and GDP. And it is clear that the increase in advertising has a negative impact on life satisfaction regardless of the increase or decrease of other variables (such as unemployment rate and socioeconomic characteristics).
It should be noted that if advertising costs doubled, people's living satisfaction would fall by 3%. This is about half of the impact of marriage on life satisfaction and about a quarter of the impact of unemployment on life satisfaction.
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in Science, Posted by logu_ii