Amazon introduces 'games' to help warehouse workers get bored
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Amazon, which operates the world's largest EC site, ships a large number of products daily from its own warehouse to users, and also introduces the Amazon Robotics, a logistics system that uses autonomous robots to streamline warehouse operations. It has been. On the other hand, human work is being carried out in parallel with robots, but the poor working environment is often regarded as a problem. It has become clear that such Amazon has introduced a 'game' system in order to make it easier for warehouse workers who tend to be tedious.
Amazon turned boring warehouse work into a game-The Washington Post
https://www.washingtonpost.com/technology/20019/05/21/missionracer-how-amazon-turned-tedium-warehouse-work-into-game/
According to the Washington Post , some of Amazon's warehouses provide their own games for workers who are picking and packing items into shelves. The game is displayed on a small screen on the warehouse workstation, and it is a system where the points in the game are raised and benefits are sent depending on the degree of accomplishment of the tasks performed by workers.
The game's software program is linked to the tasks that real warehouse workers should perform, and workers can compete with other workers in the game's rank and so on. Amazon's experimental effort is aimed at reducing the turnover rate of low-skilled simple workers.
Attempts to provide workers with a game-like system to reduce turnover have also been introduced by distribution service companies such as Uber and Lyft . Uber and Lyft have set goals such as 'carry more than 60 times a week' and 'travel more than 20 miles a week' and give cash rewards to drivers who have cleared their goals, etc. It seems to increase the driver's motivation.
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Gabe Zichermann, a consultant for corporate gaming system introductions, said that American retailer Target Corporation has increased the speed of cash register passing through game elements, while Delta has been playing games on reservation reception training. Stated that it has
Zichermann says that the gaming system's great success is 'when it comes to replacing boring work with games,' and argues that even a slight amount of boredom helps workers' happiness. On the other hand, he acknowledged that it is possible to hide the game and increase the task imposed on the workers, as the workers are not informed about the algorithm of the game introduced by the company. For example, the rewards that were previously earned for 20 labors can quietly increase the number of tasks required to obtain 22 labors, 25 labors and rewards, and allow workers to perform more tasks.
Meanwhile, Jane McGonigal, a game designer who studies gameplay in the workplace, points out that bringing a gaming element to work involves risks. 'It's only a short period of time to compete and enjoy the game with your co-workers. If you keep losing to your co-workers, the fun is diminished and it can be counterproductive to task performance.'
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Amazon has introduced game systems at five warehouses, including the suburbs of Seattle and suburbs of Manchester from the end of 2017. Workers' participation in the game is voluntary, and Amazon does not evaluate employees based on worker game progress.
According to an anonymous person who actually worked at Amazon's warehouse, it seems that the game-like element had the effect of distracting the boredom of monotonous work. Warehouse games named 'MissionRacer', 'PicksInSpace', 'Dragon Duel' and 'CastleCrafter' have simple graphics similar to early Nintendo games such as Super Mario Bros. Former workers testified that they were rewarded with the site and the special currency for buying Amazon products.
by rawpixel.com
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