Internet shopping after drinking forms a huge market of over 5 trillion yen
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Now that it's time to buy anything you want on the Internet, e-commerce , so-called Internet shopping, is the US $ 48 billion (about 5.3 trillion yen) market with only Internet shopping after drinking in America It is clear from the latest survey that it is the scale.
Drunk shopping is a $ 48B industry. Here's what people are buying.
https://thehustle.co/drunk-shopping-survey
Overseas media The Hustle conducted a survey on more than 2,000 Americans who routinely drink alcohol, and an estimated $ 48 billion (about 5 It is clear that the market size is as much as ¥ 300 billion.
According to a survey, 79% of Americans who drink alcohol say they have been shopping online more than once after drinking. In addition, the average annual expenditure per drunken person (the spending by Internet shopping after drinking) is estimated to be $ 444 (about 49,000 yen). When it comes to drinking, the most bought are clothes and shoes, and Amazon seems to be the most frequently used platform for drunks.
The graph below shows 'Do you have Internet shopping experience while drinking?' It can be seen that the overall average is 79%, the male average is 78%, the female average is 80%, and the higher the income, the higher the proportion of 'drinking online' experiences. In addition, 79% of the population who drinks alcohol in the United States is said to be a figure of 109 million people.
The graph below shows the proportion of 'Do you have any experience online shopping while drinking?' Sports (94%), transportation (92%), petroleum energy (91%), Recruit (87%), marketing (86%) in descending order of experience. The author writes (60%), art (64%), education (68%), engineering (68%) and retail (70%) in ascending order of experience.
The graph below shows what kind of alcohol you were drinking when shopping online at the time of drinking. The most common is beer (34%), followed by wine (29%), whiskey (17%), vodka (10%), gin (4%), tequila (3%) and lamb (3%). It has become. Furthermore, 45% of men prefer beer and 50% of women prefer wine.
The graph below compares the amount of alcohol consumed during “drinking Internet shopping experience” (bottom) and “Internet shopping inexperienced drinker” (upper) during the week. While 'an Internet shopping inexperienced person who drinks' drinks only about 5 alcohol a week on average, 'an Internet shopping experienced person who drinks' seems to drink 10 drinks a week on average, You can see that Internet shopping experience people at the time of drinking have a higher percentage of 'drinking'.
The graph below shows 'How much money did you spend on Internet shopping when drinking alcohol?' The overall average is $ 444 (about 49,000 yen), the average for men is $ 448 (about 49,000 yen), and the average for women is $ 441 (about 48,000 yen). With 79% of America's alcohol-stricken population reaching 109 million, the market for Internet shopping while drinking is estimated at $ 48.4 billion a year (approximately 5.30 billion yen).
The graph below shows the proportion of 'How much money did you spend on Internet shopping when drinking alcohol?' Fashion (year $ 949: approx. 100,000 yen), writing ($ 808: approx. 89,000 yen), medicine ($ 718: approx. 79,000 yen), fitness ($ 681: approx. 75,000) in descending order of yearly spending Yen), life coaching ($ 644: approx. 71,000 yen). On the other hand, retailers ($ 294: approx. 32,000 yen), bioengineering ($ 298: approx. 33,000 yen), aerospace ($ 302: approx. 33,000 yen), engineering $ 311: about 34,000 yen, the government ($ 325: about 36,000 yen).
The figure below shows the average value of 'How much money did you spend for Internet shopping when drinking?' By state. You can see that the east coast states have particularly high average spending, while inland states have lower spending. In addition, it is $ 742 (approximately 82,000 yen) in Kentucky that the highest annual spending on Internet shopping when drinking was the highest.
The most frequently used platform for internet shopping when drinking is Amazon (85%), followed by eBay (21%), Etsy (12%), Target (9%), Walmart (5%), and so on. .
The categories of items purchased by Internet shopping at the time of drinking are clothing (66%), movie (47%), game (47%), tech (46%), food (36%), event (34) in descending order %), Books (30%), household goods (30%), travel (30%), sports (25%), cosmetics (12%) and software (7%).
In addition, when The Hustle asked the reader 'a strange thing purchased by Internet shopping during drinking', '10 feet (about 3 meters) of fresh bamboo' and 'the World War II bayonet' 'A breast pump (though it is male)', 'Debris removed from the foot of a former NBA star player
The pie chart on the left shows 'Is there increased impulse buying through internet shopping when drinking?'. Indeed, 85% of people say that impulse buying has increased. The middle graph shows 'Do you have any regrets about Internet shopping when drinking alcohol?' But only 6% of respondents answered that they regret it. The graph on the far right shows 'Do you ever return what you purchased through Internet shopping at the time of drinking?', With 20% saying they have returned experience.
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in Web Service, Posted by logu_ii