IBM and the world's largest spice maker are trying to find 'new taste' at AI

by StockSnap

IBM Basic Research Laboratories cooperated with McCormick , the world's largest spice manufacturer headquartered in Maryland, USA, to develop new flavors and foods at AI. By learning McCormick's data accumulated over 40 years, there is a possibility that the taste that can be accepted is not thought ordinarily, but it is produced by all.

McCormick & Company and IBM Announce Collaboration Pioneering the Use of Artificial Intelligence in Flavor and Food Product Development
https://newsroom.ibm.com/2019-02-04-McCormick-Company-and-IBM-Announce-Collaboration-Pioneering-the-Use-of-Artificial-Intelligence-in-Flavor-and-Food-Product- Development

McCormick and IBM are using AI to decide how food is flavored
https://www.cnbc.com/2019/02/04/mccormick-and-ibm-are-using-ai-to-decide-how-food-is-flavored.html

The world's biggest spice company is using AI to find new flavors - CNN
https://edition.cnn.com/2019/02/04/tech/ai-mccormick-seasoning/index.html

McCormick and IBM Basic Research Laboratory let AI learn data on raw materials, condiments, sales, trend forecasts and consumer tests and predict new flavor combinations from hundreds of millions of data points in areas such as perceptual science and consumer preferences It is said that he is doing an attempt to make it.

McCormick plans to release McCormick 's product platform "ONE" using AI in the middle of 2019, and it is said that the first seasoning in the American retail store will be around spring 2020. This platform is a combination of machine learning by IBM expert, AI, and perceptual science and taste data accumulated by McCormick for over 40 years. "AI will allow McCormick product developers to access more flavor portfolios and expand creativity," IBM says, with the ONE platform, home favorite for both meat and vegetables It will be able to provide flavor.

by Daria-Yakovleva

"Developers" such as food scientists, chemists, chemists, nutritionists, cooks of McCormick have started development from basic recipes called "species official" such as gravy and mustard. Having learned AI will play the role of deriving popular "official", but McCormick's chief scientific officer, Hamed Faridi, will have 50-150 by the time the final formula is decided It is said that there is a possibility of performing iteration. And after the official is established, tests by experts are carried out in the laboratory, after which products are delivered to consumers. All processes are expected to take place from two weeks to six months.

Mr. Faridi states that the use of AI will shorten product development time and that AI will be used for all new product development by the end of 2021. "Delivering products to the market as quickly as possible" is one of the big challenges faced by large companies. Even if AI is adopted, recipe developers have to identify the 'official of species' and may need to set the parameters, but the system should improve as feedback is repeated Mr. Faridi said.

According to IBM's Richard Goodwin, AI, for example, suggests cumin to developers who were seeking seasoning for pizza, so far AI has derived combinations that can not be thought of from cultural bias so far for humans And that. The combination of pizza and cumin became a flavor that convinces the developer though it was strange. Meanwhile, in a new recipe development using rice, the computer sometimes made a fatal mistake of removing rice from the list of raw materials and adding salt to the list. "It turned out to be a very tasty salt, but it was not what the developer was looking for," Goodwin said.

by StockSnap