By Apple's discount of more than 60% of battery replacement 11 million iPhones will replace the battery

In response to the problem that Apple dropped the peak performance of the old iPhone, Apple took measures to lower the iPhone battery replacement cost by more than 60%. The price reduction of this battery exchanging program ended on December 31, 2018, but about 11 million iPhones have passed the battery exchange program in about one year from December 29, 2017 announced the price cut of the battery It has become obvious that I used it.

Apple's replaced 11 million iPhone batteries under the discounted $ 29 program
https://www.idownloadblog.com/2019/01/15/apple-battery-replacement-program-11-million-units/

As a response to the peak performance degradation problem of the old iPhone discovered at the end of 2017, Apple announced that it will cut the battery replacement cost by more than 60%. The price reduction of the battery replacement cost continued until December 31, 2018.

Apple officially apologizes for the old iPhone's performance degradation problem and announces that it will discount the battery replacement cost by more than 60% - GIGAZINE

In January 2019 when the price cut period ended, Apple's CEO Tim Cook seems to have held a meeting with employees, Daring Fireball leaks its contents. According to Daring Fireball, CEO Cook says it revealed that the number of iPhones that exchanged batteries reached 11 million during the price cut period. At the beginning of announcement of price cuts it seems that about 1 million to 2 million units predicted that they would use the battery exchange program, and it seems that Apple's use of the battery exchange program is unexpected event for Apple as well.

Actually, it was reported that there was a significant delay in battery replacement due to excessive increase in applications immediately after discounts on battery exchange were announced.

Significantly delayed application of iPhone 6 Plus battery exchange due to sudden increase in applications due to Apple 's battery exchange discount correspondence - GIGAZINE

Even though the battery replacement cost per unit was 3200 yen by tax, if 11 million iPhones replace the batteries, sales of about 35 billion yen were born by a simple calculation. However, Apple's financial statements do not include figures related to battery replacement, Daring Fireball said, "Until the iPhone XR and XS, the battery exchange program will become the new iPhone sales It can be guessed that it was not clear how it will affect.Millions of iPhone users who were planning to switch to the new iPhone this year were satisfied with the performance of the old iPhone after replacing the battery, Eventually I gained a lot of profit from replacing the battery. "

Initially, as price cuts for battery replacement were announced, many experts accused Apple's response and thought that iPhone users who were affected had no merit at all. However, in reality millions of users are using battery exchange programs.

It is unknown whether the price reduction of the battery replacement cost affected the sales of the new iPhone that appeared in 2018, but iDownloadBlog says, "At least 10 people around me, if there is no price cut of the battery, the new iPhone There is a user who may have changed. "