Google pays an estimated 1 trillion yen or more to become Safari's default search engine

by Barry Schwartz

Search engines are making great profits by being used for "searching" web browsers. For this reason, "How to set up the search engine at the initial setting of the browser" becomes very important. For example, in Safari on iPhone and iPad, the default search engine is Google, so the license fee that Google pays Apple for more than $ 9 billion (about 1 trillion yen) or more There is a story saying that there is.

Google could pay Apple $ 9 billion this year to be the default search engine on iPhones - Business Insider
https://www.businessinsider.com/aapl-share-price-google-pays-apple-9-billion-annually-tac-goldman-2018-9

Google reportedly pays Apple $ 9 billion / year to remain the iPhone's default search engine - BGR
https://bgr.com/2018/09/28/google-search-iphone-default-9-billion-year/

This figure of "more than 9 billion dollars (about 1 trillion yen)" was revealed to Business Insider by Goldman Sachs analyst Rob Hall. In addition, Hall says the licensing fee will be $ 12 billion (about 1.3 trillion yen) in 2019.

Since both Google and Apple related to this case do not disclose the conditions, the truth of this number is unknown.

However, as a reference figure, it can be confirmed by court documents that the licensing fee Google paid to Apple in 2014 was $ 1 billion (about 114 billion yen).

AM Sacconaghi Jr. who is an analyst at Bernstein, a research company, said that from 2014 figures and the anticipation that the revenue share of licensing terms is "34%", the licensing fee as of 2017 will be $ 3 billion ( It is estimated to be about 330 billion yen).

Google paying Apple $ 3 billion to remain default search - Bernstein
https://www.cnbc.com/2017/08/14/google-paying-apple-3-billion-to-remain-default-search--bernstein.html

This huge licensing fee occupies a small part of Apple's earnings. On the other hand, since Google also uses Safari as its default search engine, the revenue gained is large, so for now the relationship seems to be "Win - Win".