There are cases in which clothes are bought for Instagram, returned after shooting, and one in ten is 'SNS purpose'
by Artem Bali
According to a survey published by Barclaycard, a credit company, one in ten people admitted that "they purchased clothing to upload photos to social media and are returning after taking pictures."
Snap and Send Back
https://www.home.barclaycard/media-centre/press-releases/snap-and-send-back.html
Shoppers are buying clothes just for the Instagram pic, and then return them - Quartzy
https://qz.com/quartzy/1354651/shoppers-are-buying-clothes-just-for-the-instagram-pic-and-then-return-them/
According to a survey conducted in 2002 in the UK, a person who is between 35 and 44 years old taking over the action of "shooting and returning" is more male than women. Teenagers were omitted from the survey, and many people were users of Instagram.
Barclaycard sees Barclaycard accelerating this trend by introducing a system called "try on before purchase" at the online shop.
Amazon 's "Prime Wardrobe" service officially launched "Purchase decision OK & return complete free" after trying on apparel items officially - GIGAZINE
Such behavior is greatly related to the situation that SNS "not only celebrities but general people also transmit online about their lives online". Many people think that it is unacceptable to post pictures of the same clothes separately as they are sending their own lives, and the tag "# ootd (Outfit of The Day / today's dress) is popular In some cases, it seems that people taking actions such as "shoot and return immediately" to avoid 'same clothes' are continuing.
Fashion Nova, an on- line mail order site, says that it takes care of this phenomenon and dealt with "clothes for instagram grammar". "These clothes are clothes for social media, so if you wear it once or twice you can throw away the picture," writer Allison P Davis says.
Fashion Nova | Fashion Online For Women | Affordable Women's Clothing
https://www.fashionnova.com/
In addition, "Rent the Runway" which rents clothes also incorporates a return policy and is said to focus on clothes for social media.
Rent the Runway - Rent Designer Dresses, Apparel & Accessories
https://www.renttherunway.com/
Meanwhile, in recent years, there has been a movement to release women from "troublesome selection of clothes" by making "uniforms" of everyday clothes, and not to buy a lot of cheap clothes following a trend, but fine clothes The concept of " capsule · wardrobe " which buys only a little is gaining attention.
Mr. Michelle Obama also said that Fast Fashion is causing huge damage to the environment, and Mr. Obama also said that he took the action "to wear the same clothes twice" many times.
It is pointed out that the rise of fast fashion may cause enormous environmental damage in the future - GIGAZINE
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