What is the ideal way of Disney's partnership to demonstrate great power in modern times where advertising marketing circumstances change?

In the past, what was effective for branding was printed matter and television commercials, but in modern times you can do something similar on social media. For this reason, I hear stories that struggle to earn sponsorships in various places, but Disney is making Sukin to appeal to sponsors as "to cast magic". Economic newspaper Forbes discusses what exactly "magic" is used.

How Disney Cast Its Spell On Sponsorship
https://www.forbes.com/sites/csylt/2018/07/12/how-disney-cast-its-spell-on-sponsorship/amp/

Traditionally, returns to sponsors are thought to be simple, and it is possible that sales of a bigger, better logo on television and the more people who saw it, the higher the sponsor's sales will be It was regarded as. The first-class sports team's games attracted a large audience, and the stadium and uniforms were becoming an outstanding target for logos.

However, in recent years, not only sponsors have been encouraged, but also from football star players to voice of motivation to motivate employees, lessons are taught how auto racing organizations are improving teamwork, It is said that emphasis is placed on encouraging sponsors to receive assistance. There seems to be a legitimate reason for this change in relationship in sponsorship.

First of all, concerning the effectiveness of television advertisement which the sponsor has not doubt at all, it is changed from the situation that tens of millions of dollars have been funded annually without precisely investigating the effect of the effect beforehand It is pointed out that sponsors have come to question. How much audience "audience" refers to the enthusiastic audience, the number of viewers is only a specific peak during the broadcasting, even though the highlight of the news is included in the total number of viewers, It can be said that the system is fairly ambiguous.

Following these questions, marketing expert Michael Payne, who served as chief marketing consultant for F1, was in charge of an advisor to develop F1's partner program and said, "For at least 15 consecutive minutes during that year People who have seen F1 "as recipients of advertisements, and rebuilt the value of brand advertisement and the rights of media.

Although there are the above-mentioned problems regarding the number of viewers on television, the problem is much more difficult for participants such as events. The more people pass through the entrance, the more attractive the opportunity will be for the sponsor, but as soon as you pass the entrance, whichever you spend 15 hours there spend 15 seconds there is equally one person visiting Because it becomes a person, it seems to be difficult to measure how much advertisement recipients are.

by Jonathan Khoo

Meanwhile, Disney had a sponsorship in the main attraction when opening Florida's Epcot in 1982, so we took part in the partnership strongly. The attraction "Spaceship Earth" was invested by Siemens, a leading technology company, and Chevrolet contributed to the thrill ride "Test Track". Chevrolet not only sticks the logo, but in addition to communicating corporate value through the ride's ride comfort, it appeals to visitors by screening how it is designed. Visitors can touch Chevrolet's efforts with touch screens during wait time, and parents can teach children the safety of thrill rides so that Chevrolet can tie in with customers early.

by Jeff Krause

Forbes argues that traveling to a theme park is easy to remember as a memory and brands will benefit from it. The confusion of brands such as "soccer players are wearing car brand logos" can also be avoided at theme parks where suitable brands are arranged, and theme parks have a charm that does not divide their preferences more than sports. Among such theme parks Disney is attracting more guests than other companies, Forbes introduces the data of Formulamoney .

Disney's sponsorship agreement not only attracts visitors but also gives incentives to staff and clients. There is a corporate lounge in the hidden area of ​​Epcot's attraction, and from the Test Track there is the biggest point where the park can be overlooked. Such a lounge seems to be used for GM meeting and training.

Disney 's encouragement like this is due to the fact that it is almost impossible to correctly convey the merit of business and the influence on experiences in mainstream social media in recent years. Also, it is an important point for sponsors that the theme park is opened basically every day for sports events that are only done intermittently.

by inazakira

Disney is not very famous in the sponsorship field, but in 2017 it exceeds the performance of football Premier League and tennis ATP World Tour. While the form of advertisement due to the development of IT changes, Disney's way of snuggling both guests and sponsors should be a clear indicator.