Norwegian Seven - Eleven puts out an advertisement 'Welcome to Chlamydia Country Norway!' To anger the Tourism Board

A poster stating "Welcome to Chlamydia Country Norway!" Is stuck out at the Oslo Central Station , Norway's main railway station in Oslo, the capital of Norway, and I am buying antipathy from the tourism bureau. It is Norwegian Seven - Eleven that produced a poster.

Denne reklamen møter turistene når de kommer til Oslo - Dagbladet
https://www.dagbladet.no/kultur/denne-reklamen-moter-turistene-nar-de-kommer-til-oslo/69919276

'Land of chlamydia': provocative ad welcomes tourists to Norway - The Local
https://www.thelocal.no/20180621/land-of-chlamydia-provocative-ad-greets-tourists-to-norway

This poster was a problem. "The message Welcome to Norway! The Land of Chlamydia (Welcome to Chlamydia Country Norway!)" Is written on men and women in Norwegian national costumes. This poster was posted to Oslo Central Station and is one of the first things a tourist visited in Norway visited during the trip.

Stein Ove Rolland, who is in charge of marketing at the Norwegian Tourism Bureau's "Visit Norway", said that this poster "makes the Norwegian appear as thoughtless and stubborn sex deviant", "Good for Norway It is the worst depiction of Norway and Norwegians, not advertising, "revealing the antipathy to the posters.

Meanwhile, Tore Holte Follestad, Assistant Manager of Sexual Health NGO "Sex og samfunn", praised the posters as "this is communicating important messages in a non-critical way", and health agencies as well It is said that the campaign should be done. Norwegians often do not use condoms, and since 2016, 26 thousand Chlamydia have been diagnosed in Norway. Also, if Chlamydia spreads, it is possible that the birthrate may be lowered in the worst case situation.

by Mikita Karasiou

Thea Kjendlie, a seven-eleven publicity who posted a poster, said, "We receive both negative reactions and positive reactions, as all of the campaigns under discussion are, and so far It is the topic of the conversation of the street and the targeted young people. "" We do not intend to attack certain people in this campaign, I want to create opportunities for conversation by noticing this topic It is said.