Reporting that "Essential Phone 2" developed by "Birth parent of Android" is discontinued, why is the manufacturer's company selling?

Being a creator of AndroidAndy RubinStartup established by Mr.Essential ProductsHas canceled the sales schedule of the new product "Essential Phone 2" Android smartphone, Bloomberg reports. The reason for discontinuation is that Mr. Rubin is considering selling Essential Products.

Android Creator Puts Essential Up for Sale, Cancels Next Phone - Bloomberg
https://www.bloomberg.com/news/articles/2018-05-24/andy-rubin-s-phone-maker-essential-is-said-to-consider-sale

Startup Essential Products launched by Mr. Rubin is a smartphone "Essential Phone PH-1"We sell. According to Bloomberg, Essential Products has spent more than $ 100 million (about 11 billion yen) to develop the Essential Phone, which is about one-third of the funds raised to establish Essential Products . The price of the Essential Phone immediately after the release was 699 dollars (about 76,000 yen), but in October 2017 the price was further reduced to 499 dollars (about 55,000 yen), the Essential Phone has so far at least 15 It seems that they sell 10,000 units.


Bloomberg reports that Rubin is planning to sell the Essential Products themselves because the sale of Essential Phone 2, the next product, was canceled. According to Bloomberg, Essential Products is the world's largest financial companyCredit Suisse Group AGIn addition to being advised by contracting with him, Rubin is also positively examining the sale of Essential Products, as well as being consulted by companies considering acquisition.

Essential Products is not just hardware like smart phones and smart speakers, but also variousPatentElectricate, which operates the stock market, has Essential Products with $ 1 billion as of 2017, because Equidate, which operates the stock market, has many peripherals for mobile phones, as well as many excellent engineers who have been pulled out from Apple and Google. (About 110 billion yen) is thought to be close to asset value.

In response to Bloomberg's interview, a spokeswoman for Essential Products refused to comment and spokesperson at Credit Suisse did not respond. But with Bloomberg's coverage, Mr. Rubin said on Twitter "We are constantly developing multiple products at the same time, picking something that seems to be the big hit among them at the same time, and other than that, we stopped selling out There is no tweets that implicitly acknowledge Bloomberg's discontinuation of Essential Phone 2 discontinuation.

We always have many big products hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products .

- Andy Rubin (@ Arubin)May 24, 2018