May 16, 2018 14:00:00

AMD launches a new strategy "THIS IS EPYC" that intensely dismisses Intel

AMD is a server-oriented CPU "EPYC"It is clear that more companies are adopting it. AMD, which appeals to the superiority of EPYC in a big way,THIS IS EPYC"Campaign started. I'm on a strategy to pull the Intel Xeon down.

EPYC ™ | Server Processor for Datacenter | AMD
https://www.amd.com/en/products/epyc-server

AMD Launches Ryzen Pro Desktop & Mobile CPUs, Talks Future Plans - Techgage
https://techgage.com/article/amd-launches-second-gen-ryzen-pro-desktop-mobile-cpus-talks-future-plans/

On May 14, 2018 AMD held a recital on new products such as "Ryzen Pro" with built-in iGPU and "Ryzen Threadripper" for 2nd generation high-end CPU. In the recital, there was no new product announced for "EPYC" sold for servers since 2017, but according to AMD the demand of EPYC is rapidly increasing, the Intel Xeon series dominates It is said that it is cutting into the server market which had been. The momentum AMD announced that it will start a campaign called "THIS IS EPYC" to further sell EPYC, but its content has become a painful negative campaign just to say "Intel Xeon is out of date".

This is the movie released on "THIS IS EPYC".

This is EPYC ™ - YouTube

Do you remember that there was a time when the earth was thought to be flat?

"There was a time when the steam locomotive was" the future "

"There was a time when it was thought that there were no substances smaller than atoms"

"Science and technology has advanced"

"Along with that, the way people think has improved,"

"By changing our mindset, technology has evolved."

"Remember that Intel Xeon was the best available for server solutions?"

"Now is the time to reconsider"

"AMD EPYC is more sophisticated ... ...."

"Provide more advanced security technology ... ...."

"It brings higher value than Intel Xeon"

With EPYC ......

"THIS IS EPYC" is displayed and the movie ends. Intel Xeon was an EPYC appeal that I mentioned as a thing of the past.

According to AMD, the performance of a server system that adopts EPYC of 32 cores / 64 threads in one socket exceeds the Intel Xeon system in all respects. Especially, in terms of cost, which is an important factor in server use, EPYC is a great merit to be able to form a system at a lower cost than Intel.

The number of companies actually introducing EPYC servers is increasing, and Yahoo! Japan It is announced that JAPAN has adopted the server "Dell EMC PowerEdge R6415" equipped with "EPYC 7551P".

AMD Adds Yahoo Japan to a Growing List of Internet Service Providers Seizing on the Performance and Scalability of the AMD EPYC Processor
https://www.amd.com/en-us/press-releases/Pages/amd-adds-yahoo-2018apr03.aspx

At the recital meeting, it seems that many stimulating slides "Xeon was wonderful, it sounds like" coal "was displayed.

In addition, AMD's official Facebook header has adopted the intense appeal image that "There is no server administrator who is going to be fired by purchasing Xeon, which is different from now."

AMD - Home | Facebook
https://ja-jp.facebook.com/AMD/

This image was also mentioned at the AMD booth of CloudFest 2018 held in March, 2018, but at that time it was tweeted as "this year's best joke".