Google announces the official offer of "Funding Choice" tool which collects fee from "advertisement blocking user" and returns it to operator

byThomas Hawk

A new service tool released by Google in 2017 to return advertisement revenue that has been reduced due to ad blocking to the operator is "Funding Choice"is. Although it was experimentally provided as a beta version, Google announced that it will officially start offering Funding Choice in 31 countries from May 2018.

Helping publishers recover lost revenue from ad blocking
https://blog.google/topics/ads/helping-publishers-recover-lost-revenue-ad-blocking/

Funding Choices components and availability - Funding Choices Help
https://support.google.com/fundingchoices/answer/7074355

Most of the services operated on the Internet are managed with advertisement income. However, contrary to the intention of the website administrator and the creator of the application, there are things that allow music to flow freely to the displayed advertisement, or annoying to display the site forcibly by displaying it forcibly for 10 seconds There are also advertisements, so there are an increasing number of users who add-ons that block all ads. Site admins will have difficulty maintaining their content because advertising revenue will be reduced if all ads are blocked.

byThe Wild Blogger

Coalition for Better AdsGoogle belongs to the advertising industry group named Google ChromeAd filtering function not to display annoying advertisementWe are active in advertising business on the Internet, such as loading. Under such circumstances, Funding Choice announced by Google is to set visitor blocking advertisement to restrict access to contents from 3 levels, either to cancel advertisement blocking function or to release "Ad deletion pathIt is a tool that can set the function to promote the purchase of the site on the site.

Funding Choice allows three levels of access restriction. The lightest restriction is only to display a warning message. Since no content restrictions are applied, even visitors who are blocking advertisements can freely access the contents by clicking on the X on the upper right.


Furthermore, the one that raised the access restriction is to restrict the content partially by restricting and counting the page viewing number in the state where the advertisement is blocked on a monthly basis. The number of browsing restrictions can be freely set by the operator, and when the number of viewing times reaches the limit, the user can access the contents unless the ad blocking function is turned off or the advertisement deletion pass is not purchased lose.


The one with the highest access restriction is one that does not allow any access in the state where the advertisement is blocked.


The ad deletion pass is $ 0.02 per page (about 2 yen), it is issued every time the page is accessed or updated again, and the revenue is remitted to the publisher after subtracting the Google fee And that.

Google has offered a beta version of Funding Choice since June 2017, "On the site that introduced Funding Choice, on average, 16% of site visitors are choosing to cut ad block, There are sites that have reached 37% of users who block ad blocking. "

In addition, 31 countries to which the Funding Choice is officially offered from May 2018 are limited to overseas such as America, Europe and Australia, Japan is not included at the time of article creation.