What is the wall until one of three children can adore a profession "YouTube bar" that allows them to live?

YouTuber (YouTube) who entertains people around the world by publishing movies on YouTube is admired by children as a future occupation, one in three people in the UK, in Japan3rd place of elementary school fourth graderYouTuber is ranked in, like Hollywood stars in YouTuberEarn billions of yen in one yearThere are people. However, according to a survey of German universities it is difficult to be popular as YouTuber, and even if it gets popular, living with only income from YouTube is even more difficult. Bloomberg introduces why income is tough, why it is popular, and what kind of wall it will hit if you start as a new YouTuber.

'Success' on YouTube Still Means a Life of Poverty - Bloomberg
https://www.bloomberg.com/news/articles/2018-02-27/-success-on-YouTube-still-means-a-life-of-poverty

'Success' on YouTube Still Means a Life of Poverty - YouTube


According to a survey of Professor Matthias Bartol of Offenburg University in Germany, it is said that the number of views exceeds 1.4 million times per month when YouTuber who posts movies reaches the top 3% of the number of views. However, many of the people who started as YouTuber succeed like someone who is aiming for a Hollywood actor, many people get scattered without wishes.


YouTube has a partner program called "partner program" that receives advertisement revenue by movies you posted, and 96.5% of YouTuber who is trying to make a living by this system is income below the average American poverty line. If you get on track, the annual income is estimated to be about $ 16,800 (about 1.8 million yen) if the number of subscribers is the top 3% and the number of views exceeds 1.4 million monthly popular YouTube . However, this income is somewhat above the US poverty line income of $ 21,408 (about 1.3 million yen), and the average income of 2 American households' income households is $ 16,660 (about 1.8 million Even if you become popular as a creator compared to yen) you will find that it is not a rich income.

Alice Marwick of North Carolina University "If you serve as a regular in cable television, you will earn a good earnings, but even if you appear on YouTube, 500 thousand subscribers on YouTube Even if I can have it, I will have to work for Starbucks coffee etc. "


YouTube was born in 2005 and children at that time have been brought up as a habit of watching YouTube's popular movies on YouTube everyday life. According to the British public opinion survey in 2017, 1 out of 3 children between the ages of 6 and 17 live with YouTube's income as a profession, YouTuber, "the full-time YouTuber" to seek future in the future Was shown. The result is three times the proportion of children who want to become doctors or nurses.


YouTuber does not think that this future design is very good. This popularity is also occurring around Tom Burn who is a popular YouTuber and the founder of YouTube convention "Summer in the City" which is held every year in the UK, and the cousin is "full time YouTuber I'd like to be. " Mr. Burn says, "I am" not saying such a stupid thing "", Burn said, "YouTuber can not guarantee that you can do it as a job," Burn said.

PIXAR STUDIOS HAUL | Tom Burns - YouTube


According to Professor Bartol, "top-level YouTuber", which is the highest percentage of YouTuber's number of viewers in 2016, has more than 2.1 million views since the number of views in one month. The top-level YouTuber says it is getting "by-income" not just YouTube, such as sponsorship agreement, and income calculation is said to be complicated.


From the above, it can be expected that there is a big difference in revenue between the top 3% "popular YouTuber" and the top 1% "top level YouTuber."


The YouTube advertising revenue algorithm has changed with the times and details have not been announced yet, but Professor Bartol calculates on average that revenue of 1 dollar (100 yen) per 1000 views is obtained. Meanwhile, "I have a contract with YouTuber of 5 cents (about 540 yen) with several YouTuber users with a viewing time of 35 cents per thousand times (about 37 yen)", Hugo of the influencer marketing research company Agency Harry Hugo said that advertising revenues on YouTube are different from user to user.


A YouTube spokeswoman said, "YouTube encourages creators to earn more revenue, including sponsorships and introduction of" Super Chat "features that billers charge and appeals with comments. "The proportion of creators who have exceeded 100,000 subscribers compared with 2017 in the year has increased by 40%." In e-mail, "I have been watching creators' extraordinary growth up to now on YouTube."

According to a survey by Professor Bartol, 63% of the total views on YouTube in 2006 was occupied by popular YouTuber movie views of the top three percent. And in 1016 years after 2016, the proportion of the number of views occupied has increased from 63% to about 90%. On the other hand, 85% of newcomers YouTuber who started activities since 2016 is the number of plays with the maximum number of views 485 times per month. In other words, YouTuber's market may be said to be "oligopolistic" state where popular YouTubers are competing with each other, even if later YouTuber enters it is difficult to promote.


There is no audition like a Hollywood actor to work as a YouTuber, and the audience is not in the studio. There is no need to be close to Hollywood, and if you have a smartphone and the Internet you can start it theoretically. But YouTuber also has professional and rookie classes. If it is tried to arrange the same delivery equipment as popular YouTuber's CaseyNeistat it costs $ 3780 (about 400,000 yen).

In McDonald 's will be like this when you ordered a dish impossible burger containing 12 patties and tomatoes in a cheese - like this - GIGAZINE


Asher Benjamin of the Grand Canyon University student posts movies every day using video cameras and tripods that have been assembled for $ 460 to create their own YouTube channel movies. Mr. Benjamin has released more than 150 movies, and posted a movie with what you ate and roommate appearances. Mr. Benjamin commented on this activity, "I do not know where I can finish it, if I join a job or something else, I am cool and want to see it." Mr. Benjamin has been increasing the number of subscribers since the beginning of 2018, exceeding 150 people.

In January 2018, YouTube changed the standards of channels paid by the advertisement revenue system. A channel that can earn advertising revenue on YouTube is a channel that meets the condition that "the number of subscribers is 1000 or more" and "the total replay time in the past 12 months is 4000 hours or more". With this condition, YouTuber, a later newcomer who starts with a subscriber and zero playing time, is more difficult to rely on advertising revenue to aim for full-time YouTube.

To earn on YouTube, it is necessary to satisfy 'Over 4000 hours of total replay time in the past 12 months', '1000 subscribers more than', and partner program change - GIGAZINE


If you want to newly enter as a later YouTuber, avoid the genre "People and Blogs" of video blogger (vlogger) who posts everyday movies, which is a technique that created many popular YouTubers, and the game controller Bloomberg tells us that creating a movie of "Game" genre and posting it will be highly probable of success.