The total transaction amount of online shopping event set by Alibaba in China reached less than 3 trillion yen on "single day"

Every November 11th "Single day (Singles' Day)"Alibaba who is selling according to, and on November 11, 2017 holds a big sale called" 2017 Tenko Totenba campaign ". We found that the total transaction amounted to 168.2 billion yuan (about 2.7 trillion yen).

Alibaba Group Generated US $ 25.3 Billion (RMB 168.2 Billion) of GMV During the 2017 11.11 Global Shopping Festival
http://www.alibabagroup.com/en/news/article?news=p171112


Alibaba 2017 11.11 Global Shopping Festival: Media Resources | Alizila.com
http://www.alizila.com/alibaba-2017-11-11-global-shopping-festival-media-resources/

Alibaba's Singles Day brought in $ 25 billion in China
http://mashable.com/2017/11/12/singles-day-alibaba-2017/

"Single day" is a worldwide "shopping festival" that Alibaba does. At the time when it began in 2009, it started as an event for affiliated stores and consumers in order to raise the value of online shopping itself, only 27 franchise stores participated, but in 2016 100,000 More brands and individuals opened. The number of store openings in 2017 was over 140,000.

Alibaba's settlement service · The total transaction amount through Alipay is 168.2 billion yuan. It was 39% higher than 2016, and more than 90% of the total was mobile settlement. The number of settlements handled by Alipay was 1.48 billion, and at the peak, 256 thousand settlements were made in one second.

On the eve of the sale, an event called "2017 Heavenly Cat Futsal Night Association" was also held, and actress Nicole Kidman, Zhang Ziyi, singer Farrel Williams and others are on board.

By the way, Amazon's annual large sale "Amazon Prime Day" ofSales in 2017 are over 200 billion yenThat was. Although it can not compare with Alibaba which is the event collecting openers, it is certain that the scale of each event is getting bigger year by year, and I am concerned about the evolution after next year.