It turns out that people seem to be purchasing the old iPhone 7 instead of the new iPhone 8

It is iPhone 8 and iPhone 8 Plus, which have just been on sale since September 22, 2017, but it seems that the sales are not showing up well. About one month has elapsed since the launch, the results of survey that iPhone 7 which became the former model exceeds the sales volume of iPhone 8 has been announced.

U.S. buyers favor iPhone 7 over 8: research
https://www.reuters.com/article/us-apple-iphone-research/u-s-buyers-favor-iphone-7-over-8-research-idUSKBN1CL1Z1

People are reportedly buying more iPhone 7s than iPhone 8s in the US - The Verge
https://www.theverge.com/2017/10/16/16484922/iphone-8-sales-7-outsold-us-report-analyst

Apple has not publicly announced the number of units sold of products, but according to a survey by KeyBanc Capital Markets analyst John Vinh, sales of the iPhone 8 series seems to be lower than most expectations It is. According to a survey conducted on real shops, we can see that the iPhone 7 series sales exceed the iPhone 8 series. In the usual case, immediately after the launch of the new model, the inventory of products will bottom out at the Apple Store, but this year it is ready for purchase at most stores, and the state of "selling like flying" It seems that it was not.

For reasons, Mr. Vinh wrote, "From the perspective of people's reactions, most customers seem to have chosen iPhone 7 rather than iPhone 8, which does not see much change from the old model." . In iPhone 8, there were some changes such as support for wireless power supply and loading of high-performance processor similar to PC, but market reaction can be said to be frosty. In the case of iPhone, it seems that this trend is spurred by the fact that most functions can be used even in the old models once iOS is upgraded to the latest version.


Also, it seems that the sense of cheapness of iPhone 7 when compared with iPhone 8 is also affecting customer's choice. If the price is Japanese, the iPhone 8 64GB model is 78,800 yen, while the iPhone 7 32GB model has an opening of 61,800 yen and 17,000 yen, but even if this difference is taken out, iPhone It seems that it seems that it is not able to arouse purchasing desire to purchase 8. Furthermore, looking back at skin sensation, the psychology that the "expensive feeling" for the iPhone who has continued the price rise has reached the upper limit of people is that the more expensive iPhone has become unacceptable Maybe.

iPhone 8 It is necessary to add also that there is a situation that there is existence of "iPhone X" which is to be released on Friday, November 3, as well as background, and there is a situation that I am refraining from purchasing iPhone 8. However, another report seems to have a view to challenging the iPhone which reached 1000 dollars (about 110,000 yen), and it is unclear how much popularity is gathered when opening the lid. Even truly enthusiastic Apple fans seem to have a lot of footsteps on smartphones with over 100,000 yen.

Uh oh: It looks like the iPhone X's sky-high price is actually scaring away Apple fans - BGR
http://bgr.com/2017/10/16/iphone-x-launch-coming-soon-price-barrier-is-real/

Although it is said that iPhone X is said to have problems in production, it seems that the aftermath is also spreading to the initial shipment quantity. Foxconn undertaking final assembly of the iPhone has begun shipping terminals, but the initial shipment shipped to the Netherlands and the United Arab Emirates, for example, remained sluggish at 46,500 units, It seems that it is a tough situation compared with the shipment scale of the iPhone which is considered to be a huge scale.

First iPhone X batch reportedly only contains 46, 500 units | Ars Technica
https://arstechnica.com/gadgets/2017/10/first-iphone-x-batch-reportedly-only-contains-46500-units/

The biggest bottleneck in production is the process of assembling the sensor unit to realize "Face ID" which is an eyeball function. Apple outsources this part to external suppliers, but it seems that there is a situation that the yield of parts is bad because it becomes a very precise unit and parts supply can not be done as expected. The situation seems to be gradually improving, but still it is seen as a situation that takes months to reach the pace to meet the needs of the world.

Production volume of iPhone X will increase to "400 thousand units per week" but the situation that has not yet reached its normal condition - GIGAZINE


Materials that seem to be interested in how iPhone sales will change over the end of the year, such as the appeal of the iPhone 8 series which is also taken as "disappointing", the production problem of iPhone X, and high price It is a situation that you can say that it is complete.